Performers like an audience. Businesses like customers. No one wants to linger in the land of the unnoticed. This is why social media optimization (SMO) and search engine optimization (SEO) in Trinidad and Tobago are vital to your success.
Companies spend time, and often make a large investments in their brick and mortar shops or offices. More effort is pumped into developing a product or service that is highly marketable. There is even a lot of work put into marketing and advertising that should draw in customers regularly.
Tapping into the new behavior
In this day and age, however, even that isn’t enough. Think about it. You may be able to pull in some random visitors – think right place, right time. You may even get response from some ads you’ve spread about in local papers, magazines, even on TV and radio. But these actions are often hit or miss. People just don’t spend as much time reading papers or listening to radio. Where are they spending time?
They are online (see these facts from mindjumpers). There’s little doubt that today’s consumer behaves very differently. They use search engines, read blogs and reviews, and follow recommendations from trusted sources via social media. So being found doesn’t simply mean someone finding your store front as they walk down the street, or scan a phone book.
The importance of being found today hinges on efforts made to optimize your social media properties and search engine rankings. This is where employing good, ethical SMO and SEO in Trinidad and Tobago can help your business.
We’ve already talked about the way consumers behave. This leaves little room for doubt that a high ranking on a search engine page is your aim. If they can’t find you through search, all the well designed products and marketing won’t bring in the customers you need. To rank high in search, you need to develop several tools, or properties. You need to create opportunities for those search engines to discover you.
First, your site needs to be easy to navigate, have a look that reflects your style, or industry, and that has content that can aid in search rankings. Page content and blogs using relevant keywords will attract the attention of search engines. Links and optimization of content also work to get you noticed.
You can read more about this in our recent post “3 Ways to Get More Out of Blogging For SEO in Trinidad and Tobago”
You also want to include RSS feeds, an easy bookmarking option, and even video. All work together to pull in more attention from those search crawlers, propelling your site higher in rankings.
A social media presence is increasingly important to your rankings. Search engines use recommendations and likes to rank pages. The more you are talked about, referenced, and visible, the higher your rankings can climb. Going viral can create a buzz, and a flood of online activity that will grab the attention of search spiders.
A strong social media presence can also spread your message to audiences that may not be seeing your ads placed in traditional media.
So, do you want to be the street performer who is noticed and appreciated by passers-by, or do you want to be the headlining act in a highly publicized show? Taking advantage of the way consumers behave online is the key to gaining a broader audience. Using social media optimization, and search engine optimization in Trinidad and Tobago is not a “maybe” proposition. It is a must. That is, of course, only if you want to be noticed.