Getting noticed by search engines takes work. The myriad of strategies that exist can leave your head spinning. Obtaining links is one key to improving your (SEO) search engine optimization in Trinidad and Tobago. What is link building and why is it so helpful? In this post we will explain link building and provide some tactics you can use to get started on your link building journey.
What are links?
Links are connections to your web pages that help search engines rank your importance or relevance. They are also a practice that attracts potential customers to your site when they click on those links. There are natural link-building techniques, where people will share links to your content because it’s relevant, interesting and useful.
There are also paid strategies and outright requests for reciprocal linking. Think “I’ll link to you if you link to me.” This strategy, however, has lost favor a bit with the search engines. They figured out what’s going on and now “link swapping” is something you may want to avoid. Directories, have fallen a bit out of favor as well. It was just too easy and too crowded a space. There are still a few good directories left though, like Business.com and Dmoz.
Before you begin the link building process, check your site to be certain that all internal links are in order and are relevant. You’ll want each link to be a legitimate passage to any page it takes you to within your site.
You’ll also want to get familiar with Google’s algorithm updates. These updates alter what the search engines look for when scanning sites. The rules are getting tighter on what is acceptable practice, and to what the bots will pay attention.
One way to create content that is linkable is to use latent semantic indexing. This method uses chosen keywords to enhance original keyword choices using similar terms. Business2community explains that this allows for a domino-type effect where content can contain linked keywords out to other pages using the same words.
Blogging, social media, visuals, and educational materials can all be used to acquire links and help your SEO campaign. There are dozens of other strategies most of which are outlined by pointblankseo, that can be employed with mixed results. We boiled that down to the best, and easiest places to begin.
A relevant blog builds internally, and works when you link out to other pages, or attract links from other sites to your blog. This happens naturally when you post something interesting, new, controversial, or extremely helpful. People will want to link to you as an authority, or to help back up their own opinion or assertion.
Your blog should be set up to an RSS feed so that people can easily access your updated content. There are services, like Feedburner (which has moved to Google) that can provide a custom RSS feed and management tools. Feedburner also offers helpful analysis from stats collected by the tool.
2. Social Media
Social links are viewed differently by search engines, but they do get noticed, so it is a strategic SEO move to include linkable content in your social postings.
Using profiles for linking:
Using your social media profile effectively can be a link building strategy that goes hand-in-hand with others. Include a link in the Web and the Bio fields of your Twitter profile. As long as they’re in both, people can link to you no matter which profile comes up in their search. Here’s a handy list from Kristi Hines at SEOgadget, of 15 websites that will automatically link to your Twitter profile.
This strategy will have some moderate success, but is a good place to begin. When people can link to you and “keep” and display that link (think Pinterest) it provides great opportunities. If you really want your blog to be seen, check this list of top social bookmarking sites, like Digg and Reddit.
People love visuals. They will attract more clicks than text, so providing visuals is another effective SEO link building strategy. Design charts and graphs based on helpful industry information you have. If it’s valid, people will want to use it and will then link back to you, especially if you ask that they do so. The same can be said for infographics.
4. Educational material
Provide links to your white papers, glossaries or even printable versions of “how to” guides. Case studies also generate interest, so make it possible for people to link to those materials.
In all of these strategies, be sure to use keywords that have been well -researched. That way, you will be targeting potential customers more acurately.
The final link
You’ll notice all the links to relevant and trusted information throughout this blog. By creating helpful material, those sites prompted linking opportunities. This shows the power of generating useful content as a link building strategy. Other tactics can provide benefits as well, you just need to know all of the options and how best to use them.
If you’d like help with your link building strategy, or have any other needs for SEO in Trinidad and Tobago, contact us and we can work with you.