All posts by Christopher Chin Lee

A Hungry Website|Your Customers Will Not Find Your Starving Website

The Name of Your Website Must Reveal What You Produce Or Serve

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Sorry, Your Website is only known by your friends and family. Do you have enough friends and family to keep your business alive?

You want business from your website? You want jobs? You have a genius idea and know you can have great success when you hit the market? Being shy and conservative on the internet is not a good strategy. Be bold and speak about your passion. Your passion is your business, right?

Digital IT professionals have advertised the crap out of websites. They tell you a website is your answer to all your sales problems. Truth? Your Website is Starving if you build it and wait for people to come. A Well-fed website is one that google will serve up as an option when someone searches for a product or service that you provide.

Look at Amazon! it’s a website. It has conquered serious market share in every industry, in every hobby, in every retail item found anywhere on the planet. How did they do that? Very smart strategies. Marketing Strategies.

The guys who advertise how great websites are never talk about how you should use a website and they never spend time teaching you that you gotta feed your website. By the way; there are many no no’s that IT guys do that look great but are so unnecessary. I’m not here to hit on IT Website developers. The reality is Websites are a marketing tool. It should be built by digital marketing consultants. What makes your Website a working, lucrative website?

Websites need food.

In order for any website to be found; you need to feed it. Keep it alive. So what do websites eat?

Keywords!!!

So let’s say you sell vegetables. Your website needs words added to it as often as possible. Most business owners want to hear a magic number. Sorry! Well. Maybe I should give you the magic number…It’s the number 1. You need to feed your website with one blog every day.

So Where Do keywords Fit In For A Website?

Ok, ok. I’ll be nice. Your vegetable business is desired by who? Talk to them using words they will use when they are searching for your products online. Talk about the variety of ways you can prepare vegetables so their kids will eat them.

What are vegetables all about? Write about that. I’ll give you another big magic clue. Write about The vegetable of the day in your blog that you write once per day. You should never run out of ideas and topics to write on.

Many websites don’t use their websites properly. Ask yourself the question…Am I getting sales for my business coming from my website? Am I getting visitors to my website? How long are visitors staying on my website?

You can fix your website today by starting to add one blog each day to your website. Keywords that are relevant to your business other than the name of your business is what should be populating your blog.

What started my rant? An advertisement on the television. I went to my computer to check the website. I had the name wrong and couldn’t find the website. I spelt the website wrongly. This simple mistake is made by many website owners as they really do not know what their website really should look like and what it should be able to do when built by an IT professional versus a digital marketing consultant. Problems are huge to you. The solutions to having a not hungry website are simple for me.

Need help to get your website earning its ROI? Leave a comment below and I’ll be happy to help you out. Sign up for our newsletter.

 

Chris and Bernie

 

Have a Great Day

Bernadette

Did You Feed Your Hungry, Starving Website today?

 

How Your Social Media Profiles can Boost Your Brand

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Developing Target Audiences with Facebook Audience Insights

One of the most popular ways to advertise is on social media channels. Marketers are using PPC and paid advertising on these channels more and more. But, are you targeting the right people? The most sophisticated and well-laid out ad is a waste of money if it’s not reaching the right people. Facebook is one of the best platforms for advertising. Through their Audience Insights, marketers can segment their audience and target just the right people. It’s simple to use and the results are amazing. Continue reading

Banner Advertising

How to Successfully Use Banner Ads

Banner ads on the internet have been around since the mid-1990’s. With each passing year and as technology gets better and better banner ads are more effective than ever. Banner ads are one of the easiest and most affordable marketing tools on the Internet used to increase brand awareness and drive traffic to your site. Many companies use them for their effectiveness and also because they are easily measurable. If you’re just getting started with banner ads, there are a few tips you need to follow. Continue reading

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Using Facebook to Boost Your Sales

Are you using Facebook for your business? If you’re not, you should be. Facebook has over 1 billion users worldwide. It’s an audience that is looking for information and content and is just waiting for you to reach out to them. It is an ideal form of social media for business to consumer businesses as it provides a direct link to a huge pool of potential customers. Starting with Facebook may seem daunting and confusing but read on for some tips to help you get started. Continue reading

Pinpointing Success – How Focusing on Local Search Will Increase Sales and Anchor Your Digital Marketing in Trinidad and Tobago

In real estate, location is considered to be one of the most important factors affecting the value of any property. In digital marketing in Trinidad and Tobago, location is one of the most important factors driving conversion. Providing the right information for local search helps bring consumers to your site, improves Search Engine Optimization (SEO) and allows for greater opportunities to reach people via reviews and social media. Continue reading

Content 360 -How to Accomplish A Complete Turnaround in Your Digital Marketing in Trinidad and Tobago

Without a coordinated plan for digital marketing in Trinidad and Tobago, reaching the thousands of potential customers isn’t likely. But in the midst of managing your business, what’s the best path to online success? It’s not a simple linear path, but one that comes full circle (360 degrees) by linking together various forms of content. Integration is the key to a complete marketing campaign. Continue reading