All posts by Bernadette Chin Lee

At the age of 7 my uncle asked me, "what do I want to be when I grow up?" I replied quite matter of factly, "I want to be a sleeping housewife." I simply saw my mom working to hard and she was home with us. Fast forward we have 7 children. I home-school 2 of them and have embraced learning and 'becoming'. Given any task, I will read on what others have done before me. I always test my ideas. Now that I manage a digital Agency as a WSI Consultant, the journey has been different and is the hardest task I have ever taken on. Challenges has never stopped me. The reason I can be a Digital Agency as a WSI Consultant is because of the support of the WSI Home Office and the team of >1000 other digital agents all over the world. Digital solutions is my name.

Premier Park & Play Engages WSI for SEO and PPC Leads and Sales

Playground Equipment Supplier Massachusetts

Playground Equipment Company Engages WSI For SEO and Pay Per Click Marketing

Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO strategy and pay-per-click (PPC) advertising campaigns to generate leads for the company.  Premier’s products include

The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Park and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.

The goal of the WSI digital marketing strategy is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click (PPC) advertising.

First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.

Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website.  Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.

With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and LinkedIn pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.

In addition, a Google Adwords campaign, managed using the intelligent WSI paid search software, will be implemented to generate traffic and hot qualified leads.

WSI’s unique SEO and Adwords strategy monitors results from Google Analytics and the Search Console. Each month WSI will produce a report that includes key performance metrics, previously agreed upon with Premier Park & Play, such as: organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising strategies. You’re welcomed to watch the results come in or call to find out how your company can benefit from WSI SEO and PPC strategy that brings in leads and sales for their clients all over the world.

This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/

Thoughtful Presence Retains WSI SEO More Results More Sales

Thoughtful Presence Success with WSI

WSI Digital Marketing today happily welcomes Thoughtful Presence to again experience the SEO more results of more sales. This online retailer ships out unique gift baskets and other specialty gifts. The successful SEO digital marketing programs implemented by WSI has impacted their bottom line and so they are on board for another exciting year with WSI for continued Off-Page SEO Optimization Services.

Thoughtful Presence, located in suburban Chicago, provides personalized gift products and is loved for its excellent design and creative custom gift baskets . The gift basket market is very competitive and to stay in profitable standing without a back-breaking marketing budget that has very little and unknown ROI data; SEO is giving them the results they desire.

Thoughtful Presence must work hard to get their products found when people and companies search online for them, so they have chosen  WSI to remain their partner in this effort.

Thoughtful Presence offers gifts for every special occasion or holiday as well as gift collections by recipient. Popular collections for consumers include:

baby shower gift baskets

sympathy gift baskets

Unique Chicago Cubs gift baskets and a commemorative basket for the first World Series win since 1908. They offer unique gratitude gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.

Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. They take your idea and makes it WOW your recipient. You silently wish you gave it to yourself. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.

Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as, retirement and anniversary gifts. A gift basket from Thoughtful Presence truly delivers your desired expression of appreciation in a unique way.

Thoughtful Presence has been pleased with WSI digital marketing program. WSI consultant worked on their Big Commerce site as well as the SEO on-page optimization which included improving the site’s copy for better ranking and conversion. SEO on-page strategy and implementation, meant that new categories were introduced to the website. This improved their relevancy score. Without hesitation Thoughtful Presence reengaged WSI’s full SEO program.

6 Month SEO Report More Results More Sales

WSI has been doing the off-page SEO optimization for 6 months. Thoughtful Presence is pleased with the citation building as well as the ongoing blogging. These high quality blog posts are syndicated to TumblrWordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These website improvements brings in results in the form of more sales that now consistently improves the whole website and that is exactly why they, without a doubt, reengages WSI SEO consultant to continue their digital marketing partnership program.

This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/

Local-SEO-Services-Company-Builds-Brand-AwarenessWeichert® Real Estate Affiliates, Inc. Engages WSI for National Franchise Marketing Program.

WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing strategy as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA.  The new website can be viewed at https://www.weichertfranchise.com

Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year.  It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing company who also had experience with the unique needs of both franchisees and franchisors.

Bill Scavone testifies:

“In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond.”

WSI Digital Marketing Program for National Real Estate Franchise Brand Development

The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This  dictated the website content strategy, visuals, and overall marketing program, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. .  The Weichert digital marketing program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:

  1. A sophisticated, high technology online lead generation system for real estate agencies.
  2. Best in class systems for real estate agent marketing and real estate broker marketing.
  3. A proprietary real estate CRM system called WeichertPRO®
  4. Systems for real estate agent recruiting and retention.

Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery.  WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including TumblrWordPressBlogger, and Weebly in addition to several other proprietary content distribution platforms.

Call WSI for a Digital Marketing Brand Overview and/or SEO Services

Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other digital marketing agencies do.  For those looking to see what a truly personalized digital marketing solution looks like, why not give WSI a call today?

This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/

Construction Company Engages WSI SEO Services

Best SEO Services CompanySnyder Langston Construction Company Engages WSI for SEO Services

Snyder Langston, a southern California commercial construction company, has engaged WSI in a unique SEO services program. Snyder Langston has a beautiful responsive website highlighting their broad market sector portfolio. However, they needed some new talent to fill positions in Orange County and Los Angeles to be able to best deliver the pipeline of project opportunities for 2017.

To assist Snyder Langston in their talent acquisition, WSI worked with their Marketing and HR departments to optimize their Career pages, including the specific job opportunities currently being offered. Keyword research was completed and the top, most applicable terms were used to optimize the Careers page and each job description page. These keyword topics included:

construction job opportunities

senior construction project engineer Los Angeles county

senior construction project engineer Orange county

construction project superintendent Los Angeles county

construction project superintendent Orange county

construction project manager Los Angeles county

construction project manager Orange county

construction project engineer

construction internship

 

Tracking has begun and the newly optimized pages are performing extremely well. Best SEO services company has delivered results. Visits to the career pages have already had a significant increase and page ranking for the career pages is moving up nicely. The goal is to triple the number of visitors to the career pages by end of 2017.

Complementary SEO services to on-page optimization:

WSI added an off-page optimization campaign. This program is an ongoing SEO strategy. The off-page optimization focuses on creating industry specific directory listings designed to build links to the website in the construction job opportunities category.

About Snyder Langston:  Established in 1959, Snyder Langston is a trusted builder to Fortune 500, mid-size, and start-up companies. The firm has evolved into a leader in the Western US, but maintains its strongest presence as one of Southern California’s largest and most respected builders. Snyder Langston has successfully developed millions of square feet of space across virtually every real estate sector.

This post originally appeared at http://www.wsicybersmart.com/snyder-langston-engages-wsi-seo/

Have a Question?

Do you wish results like Snyder Langston Construction Company?

Feel free to contact me

Bernadette

Why You Shouldn’t Hustle On Social Media Sites

The One Thing That works and you only need to update once every 6 months is the sections in your Page. Who you are. Why. How. What you do. What you sell. Most importantly. Why your fan is better off buying from you and not the competition.

Facebook is FREE. You just need to open an account and start posting!

Social Media Marketing Hustle

Here are some quick points on Why all that hustle comes to naught on Social Media Sites

Viral Posting – Even if you do get great engagement; going for the viral post that has great engagement is exhausting. Viral posts gets you in first place today in your niche. But if you miss it tomorrow, you’re lost in a blackhole of content most viewers set their thrusters against. Viewers and facebookers are becoming more and more immune to “great” viral posts. In other words it’s getting harder to please them.

Graphic Design Posts – the lifespan of  that post/content that took you 3 days to be happy with…is lost in space after 3 hours Bummer :(

Platform Updates – UGH! now I gotta learn all the differences or even take another course on how to use LinkedIn to have a strong Profile! If the platform decides to update cause they want to capture better data, earn more from their users, step up their value proposition…Your business is screwed. Ignore how they want you to use their platform and you’re left by the wayside.

It’s amazing how many business owners I talk to and they still think that when they post on social media its gotta be about their business and their product. They say, “For people to know about me I have to post about me on Facebook” It’s like the lawyer turn politician. Before he was your friend (he needed your business) now that he got your vote; he’s too busy for you. Posting. Posting. and Posting about your business is telling your visitor. Listen to me. What I’m saying is important.

Social Media is FREE – but at a very hidden, very volatile expense. Your Time. Here is where the Hustle really kills you. You post and post. and you pay no attention to optimising your profile. All your great content is lost in weeks of content. Don’t get busy at work and miss the update from Social Media gurus who post about what you need to back up on your social site because they’re launching a new platform. LinkedIn just recently updated their platform and the Free version just lost a lot of priviledges. Did you download your contact list? Oh well.

Tip on running a promo. Create an event. Talk about the benefits of the promo from several angles over the next few days or weeks during the promotion. Don’t post the same graphic again and again. And again.

The Social Media Euphoric Hustle Let Down

5 years of a great highly engaged fan page. You’re working hard in your business. Then one day you happen to be driving through a different neighbourhood and you see your competition opening a new location. 3 Days of detective work tells you that it’s their 3rd branch. They have a Facebook Page. They have less fans than you. But wait! most of their posts click through to a website…:(

Social Sites Love your hustle but they don’t care about your business. Use Social Sites to drive your fans to a website; your one pixel in cyberspace where you are King (or Queen) of your destiny (and keyword)

image from cmswire.com

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Toodle Doo

Bernadette

P.S. Get your viewers to gladly give you their contact info so you could sell to them one on one on your Website. Sign up for a Website and get a professional fb Banner free. Limited time offer.

 

 

Lawyer Engages WSI SEO Services To Drive Traffic and Generate Website Leads

Executive Employment Lawyer

Executive Employment Lawyer Engages WSI For Web Development and SEO

Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice.  For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters.

A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms.

His articles have been published in The Culpepper Letter, Family BusinessBoston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.

The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers.  The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog.

There was much duplicate content on these web properties and a strategy for content marketing, link building and driving website traffic was lacking.

WSI’s digital marketing solution:

– Rebuild the 70-page website into a NEW responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings.

– Redirect the 12 page responsive website  to the new website, preserving the links.

– Duplicate content was cleaned up.

– Next, perform comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.

The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer.

– Employ advanced on-page optimization techniques. The pages were optimized for the selected keywords and their stems.  Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:

Executive Compensation Lawyer

Non-Compete Agreement Attorney

Severance Agreement Lawyer

Lawyer for Wrongful Termination

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program.

The off-page SEO program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.

Each month of the SEO implementation will be monitored and carefully tracked.  Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.

This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/

WSI Marketing Is Hired By A Dog Sports Company To Improve SEO Visibilty

Phoenix Arizona Dog training Facility hires WSI  to Increase SEO Visibility and Clients!

Arizona Dog Sports Training and Educational Gym

AZ Dog Sports is  known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area.  They are an APDT affiliated facility which is staffed by certified  dog trainers. They master the philosophy of positive training methods. They offer over 65 dog training classes per week being, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting  and a Dog Training Academy. The academy program trains people who are interested in learning how to become a dog trainer. AZ Dog Sports has just about everything for the dog lover! 

AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they  compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success to fill all 65 classes!

They came to eSpark Marketing with two specific goals for their online presence

Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry.

Arizona Spark Dog TrainingAfterwards, we remapped the website, rewrote content, conducted on-page SEO optimization and off-page SEO optimization. All with the aim to achieve more qualified traffic and thus increase conversions. Then came the increase in clients! Besides search engine optimization, our plan also included social media ad campaigns, social media in-house training  and improved analytics reporting.

That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun!   If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.

 

This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/

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What is Content Marketing|Content Marketing Secrets

content marketing is a gift and grows your credibility

How You Can Profit From The Predicted Content Overload Digital Marketing Agencies are Warning Website Owners About. Simple Secrets a Digital Marketing Strategist uses on her Website.

Google Small Business took a quick survey from a group of marketers and reported that 45% of them did content marketing. Of those that did content marketing an alarming 20% were not sure what content marketing really is.

Content is shared by marketers, businesses, and much more individuals. Everything that is posted on social media (images, captions, hashtags, videos, gifs,…)is content. Everything posted on your website pages as well as blog posts is content. Ads, news articles, are all content.

If you are a website owner and want to create content; just look around you and observe what content is engaging. Observe the distance of the device from the person. Yes. The smaller the device the more engaged the person is.

So should an accountant have video content on his website? Yes. Serious people; business owners, lawyers, CEOs, all watch videos.

A bride to be is obsessed with her wedding. But she also needs to lose weight. A building contractor needs to figure out how to maximise the granite stone slab for his client’s kitchen. He also needs to communicate better with his teenage son.

What does content for your website have to do with the examples of the building contractor and the bride to be? Most website owners ignore the fact that their perfect buyer persona is a complete human being.

The content on your website needs to connect with one or two aspects of your buyer persona. Below I share briefly the 4 Pillars of Content Marketing.

4 Pillars of Content Marketing

Your website and social sites should satisfy these content elements.

  1. Give away emotional gifts. Do a weird dance. Cause a smile to appear on your viewer. Tell a joke. Make your reader laugh. Reduce the boring jargon of your old social posts or website blogs. Write content that compels your reader to want to share it cause they found it so interesting.
  2. Give value, how to, hacks, videos… Make your user’s life easier. Great sites for quick information are Pinterest, Facebook, and YouTube. We call this informational content.
  3. Bring the fight for fun back into the life of website and social fans and viewers. Invent life style challenges, clean body challenges, habit changing challenges, clean eating challenges. Reach out and encourage your fans that are sharing and totally engaged in your challenge. We call this inspirational content.
  4. Identify with your Social Media niche that loves you the most. Let’s say you have 4 different products that satisfies 16 different niches. Then whoopie; you have 16 different niches. speak to each one at least once per week.

While everyone is avoiding creating and uploading content you could work on improving your content and who it connects to.

Don’t wait for your accountant to walk out on you ’cause he knows by the looks of your books you will soon not be able to pay him. You’ve already invested in a website. Or is it a written off expense? Supercharge your content marketing strategy.  Convert visitors into leads and eventually into customers. Call me to materialize higher conversion numbers. In the not too distant future you would hear the sweet words from your accountant approving your next major investment.

Selling from your website and constantly saying on every content that you put on the web…”Buy From ME!” (please?) only chases people away.

A complete content marketing plan will leave your competition in the dust in more ways than you could ever dream of.

 

Global Specialty Lamp Manufacturer Retains WSI Third Year of SEO

global lamp manufacturer water treatment systems

LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications.  Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords.

Over the last 2 years, LightSources’ engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.

These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions.  In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions.  To that end, WSI created a new section of optimized pages for these new opportunities as follows:

UV air purification systems

Industrial air purification systems

UVC air purification systems

UV light air purification systems

Industrial air cleaning systems

Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships.  As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase.  In order to capitalize on that demand, WSI created the following set of pages:

USCG approved ballast water treatment systems

Ballast water treatment methods

Ballast water treatment technologies

Water ballast treatment system

With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need.  Contact LightSources to learn more.

Originally posted at: http://www.wsiexpertinternetmarketing.com/our-blog/global-specialty-lamp-manufacturer-retains-wsi-for-third-year-of-seo

What is A Buyer Persona |Why Websites Need Buyer Persona Knowledge

I’ve mentioned buyer persona in many of my articles. I have frequent conversations with business people about buyer personas. We all get it. Do you implement it in your everyday marketing activities?

Attract buyer personas with certain colors

I’ll tell you why most websites miss buyer persona knowledge

I’ll tell you why most websites are on the wrong street when their customers are browsing for their products and services on another street.

I was in Rome last year and I walked to Church every morning. On this particular morning I turned left too soon. I was on the wrong street. I walked up on down on the street parallel to the street I needed to be on. Nothing looked familiar. I was lost for half hour until I decided to go back to my start point.

When people are searching for your business they are not so patient. Technology is constantly selling  instant rewards. Websites attract or dispel in seconds.

A Website that converts leads to sales, speaks to her buyer personas

The words used on the website are words your buyer personas will use when asking Google, Bing or Yahoo a question. Let’s say you’re a consultant who sells customer service training courses. Most people who need your services never purchased such a service before and is very unfamiliar with your terminology. Instead of saying “Improve your customer services” it would be more lucrative to use words like; “Improve customer retention” or “How to train my staff to relate better to customers” Buyer persona phraseology is not that difficult but it takes research and testing.

At WSI, we use what people search to help future customers to connect to your website and not allow these searching customers to go to the competition’s website. We use search queries to improve the words  you use on your website and when you follow up with them either with email or phone calls.

We use cookies to increase the knowledge of your website visitors. This type of marketing improves the probability of closing sales. This marketing data is what qualifies leads for a phone call or helps you to determine what type of PPC campaigns you should run to attract them back to your website.

When a visitor comes to your site they may read certain articles. They may read certain pages. According to where they spend more time or less; determines what further information we should add to your site and what further information we should offer to this visitor via email or otherwise.

65% of buyers already have completed their research before they decide to buy. In other words, people, your future customers, are searching. If your website has only the information you want to put on it, simply because you have no more time to spend on your website; most probably your visitors aren’t intrigued. If your website does not connect with your buyer personas (you’re not on the same street as they are) you are wasting your marketing budget by driving traffic to your website.

If you wish to qualify marketing leads before you send leads off to the sales department; leverage your website to improve your buyer persona knowledge. We call this Marketing Automation.

Marketing Automation helps your website qualify leads and thus your conversion numbers improve and so do your sales.Its the most cost effective digital marketing strategy for 2017.

With Marketing Automation on your website, you connect with your buyer personas.