Oswalt Restaurant Supply has hired WSI AimHigh Marketing to implement our tried and true SEO methodology in conjunction with a targeted Paid Search campaign. Oswalt Restaurant supply is a leading supplier of commercial quality restaurant equipment and supplies. Their extensive online kitchen and restaurant eCommerce store provides an easy online shopping experience. Oswalt also provides expert commercial kitchen design and construction services. Small differences in kitchen design can have a large impact on restaurant efficiency and profitability. Oswalt is uniquely qualified to create kitchen designs that allow the kitchen staff, from chefs and waiters to dishwashers and clean-up crew, to operate at maximum efficiency.
As part of our SEO methodology, WSI created and optimized new web pages reflecting these services, utilizing well researched keywords that restaurant owners and managers use to find restaurant equippers for these products and services. In addition, we have developed a content marketing plan as part of an effective link building strategy, publishing optimized content to platforms such as WordPress, Tumblr, Blogger, Weebly,
Usite, and Google+.
WSI is the world’s largest and most innovative Internet Marketing Agency. We truly provide global knowledge and influence for the benefit of Local businesses. The independently owned WSI offices provide the world’s leading Internet Marketing experts. To learn more contact WSI AimHigh Marketing today.
1) In your ad copy you say that you’re the best. Does saying it mean that you are? On a post somewhere in social cyberSpace a customer cries you down.
2) Your marketing budget is bigger than the competition. This allows people to think that your sales revenue is 10X. Therefore your product/service is better. Meanwhile somewhere on the street your employees are telling of what’s going on behind closed books.
Secret to being better than the competition is knowing and holding on to what makes you different from the competition. Transparency in today’s social media world has more weight than what you advertise about yourself.
If I’m in Position #1 then I’m D Best. People will click through to my website and I will make more sales. Not true. Not true. Not true.
Position #1 does have its benefits but the page that your visitor falls on must be valuable and relevant to their search. Your page must delight them in less than 9 secs. or they’ll be gone, never to return. Sometimes position #3 actually works better than Position #2 in terms of number of organic search click throughs.
Secret to ranking on Search Engines; doing great in Organic Search and being on Page1 is
Common Pitfalls- If I keep an eye on my competition. They’ll never be able to outdo me.
Every time I do a competitive analysis for a client the competition is very different from what they thought. They’re getting chewed and left in the dust by others companies they weren’t even looking at. Not to mention alternative competitors. E.g. If you’re selling cakes your competition isn’t only other cake producing entities. You must even think beyond other desserts.
This concept of doing and copying the competition can also cause you fall into the pit of copying the wrong industry. Many people look at Amazon or Coca Cola and come up with slogans like: “Eat into Happiness” You do get some level of spillover of the other company’s campaign. But customers will never RAVE about you when you’re a copycat.
For better results in #DigitalMarketing #SocialSelling WSI looks at the competition. But the focus is more on the company we work with. When your company operates with a good heart and a well-defined digital marketing plan, the competition is non-existent.
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Great Western Flooring Boldly Enters Carpet Vertical With WSI SEO Services Great Record
Great Western Flooring started as a tile flooring store in Naperville, and quickly expanded to include many flooring options as they’ve grown over the years.
With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.
As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.
After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:
With a large data base of existing clients as well as having an excellent conversion rate from the current site, GWF has realised the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.
Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Decision to add content is based on lead behavior and interests. Marketing automation qualifies leads when they visit your various web properties (site and social).
Inbound marketing is also content based with a purpose. Marketing automation tracks behavior while Inbound marketing directs the journey of the visitor. Together they deliver qualified leads.
Once implemented, Great Western Flooring sales team are handed qualified leads. Leads are nurtured them with further content that solves their queries, or educates them about hidden pain points. The sales rep simply keeps in contact with them with minimal effort to close the sale.
This article was originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/
If you wish to learn how you could implement any of the digital marketing solutions mentioned above; you could find me.
Call Me, always works.
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StoneSense is the top fabricator $ supplier in the Ottawa area for natural stone countertops in granite, marble, quartz and onyx. Looking to improve their results in the search engines and increase traffic to their website, they contracted with WSI eStrategies in Ottawa
The master stone cutters of StoneSense are a cut above others in the area, not only choosing the best stone products for their Ottawa and area clients, but handling each piece no less than three times as they see it through cutting, finishing and installation. Rounding out their selection of quality products are an impressive collection of porcelain and stone tiles as well as a wide selection of mosaic materials in glass and natural stone.
After a thorough analysis of StoneSense’s site and keyword research to determine the best search phrases, WSI eStrategies in Ottawa focused on five key pages to target for a local SEO campaign:
All five pages were optimized with keyword-rich content and the necessary technical SEO fundamentals needed to ensure search engines could crawl and gather intent behind each page. A content marketing strategy was developed and used as a link-building strategy and enhanced SEO. After just five months, two competitive keywords have been brought to the first page of Google search results and the others have gone from no rank, to the second page! Since engaging WSI eStrategies, the traffic on the client’s site has increased by 500 percent.
In order to really capitalize on our current success, StoneSense and WSI have decided to rebuild and redesign the website in order to add the necessary conversion elements to bring the best possible ROI to the table. We look forward to a newly redesigned website launch in March 2017. We thank StoneSense for trusting WSI with their local SEO search engine optimization efforts.
This post originally appeared here: http://wsiestrategies.com/ottawas-premiere-supplier-of-natural-stone-countertops-contracts-with-wsi-to-enhance-local-seo/
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