Written by Bernadette Chin Lee on January 3rd, 2017 Posted in Marketing Automation, Marketing Trends, Website
Its time to start making good decisions based on the data your website generates for you. When you send out emails, you put several CTA links. Your data will tell you which link performed most clicks. When you place CTA links on your website you know which ones are most relevant and which positions perform best results.
Too many businesses build their websites with flash, with sign-up forms, with social buttons, etc. and very few measure or analyze the performances of these features.
In this month’s marketing video we outline the reasons why pulling reports and analyzing data is not an option for your website. If you want to learn how to improve your website visitor’s customer experience thus increase sales coming from your website, the number one way is to regularly review these 5 profit pulling analytics reports:
- Know what sites refer you customers
- Know what content commands more engagement from website visitors
- Know performance of your Landing Pages
- Know what your website visitors are searching for
- Keep abreast of your mobile performance
Web analytics tools collect and report data on how people interact with your website. Being able to understand these metrics, will enable you to identify the most effective marketing channels – and be ready to gain a competitive advantage.
5 Analytics Reports for Website Profits
1. Referring Sites Report
Knowing which websites and search engines refer traffic to you – and what pages of your website they link to, will enable you to guide your content marketing strategy and successfully allocate your ad budget.
2. Content Engagement Report
Measuring visitor engagement is key to turning website visitors into leads. Knowing which blog topics command the most attention and social shares, will give you direction for achieving your content creation objectives.
3. Landing Pages Report
The home page is no longer the only website entry point. Using landing pages reports, you can see what content is attracting the most traffic, and how visitors are interacting with your offers and lead capture processes.
4. Site Search Report
Often overlooked, a site search report will show you what visitors are looking for once they land on your site – it can indicate where to make website improvements, as well as help direct development for future marketing campaigns.
5. Mobile Performance Report
The ever-increasing number of mobile users expect fast, reliable, and accessible web content. So, understanding how your mobile audience interacts with your website is vital to delivering engaging content.
The most important website metrics are the ones that tie closely to business results – regularly review these 5 vital reports will enable you to significantly improve your marketing impact. Give your website visitor more of what they want. Allow your website visitor to easily find what they are looking for. Increase the possibility of visitors opting into an offer when you analyze your landing page reports. All this leads to happier customer experience, more referrals, more sales, Happier you.
If you need assistance in achieving your online marketing goals, then get in touch with WSIwwwExperts your local Digital Marketing Consultant today.
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