Written by Christopher Chin Lee on February 11th, 2015 Posted in Our Blog
One of the most popular ways to advertise is on social media channels. Marketers are using PPC and paid advertising on these channels more and more. But, are you targeting the right people? The most sophisticated and well-laid out ad is a waste of money if it’s not reaching the right people. Facebook is one of the best platforms for advertising. Through their Audience Insights, marketers can segment their audience and target just the right people. It’s simple to use and the results are amazing.
Choosing Your Audience
Facebook Audience Insights provides the opportunity to learn about your audience before you even spend your first dollar on advertising. It allows you to create custom audiences based on demographics, interests and behaviors. Located within Ads Manager, there are 3 types of audiences you can use:
- All people on Facebook
- People connected to your page (have liked or posted on your page)
- Custom Audience – current customers
Filtering the Audience
Once you have chosen your starting audience you can then segment it even more by using the many filters that are available. These filters allow for specific targeting to your ideal audience based on demographics, behavoirs, purchase history and Facebook usage. There are basic filters such as: age, gender, location, relationship status and education level. To get even more detailed you can use the advanced features which include:
- Job title
- Purchase behaviors
- Device owners
- Online or offline buyer
- Websites they like
- Magazines they read
- Public figures they follow (actors, politicians, musicians)
- How often they are on Facebook
The idea of Audience Insights is to give marketers the most accurate trends about current and potential customers to tailor ads and marketing to meet them. Facebook has provided an excellent example of how it can be used: a women’s luxury fashion brand wants to raise awareness for products it sells in-store. With Insights you could find out how many people live near your stores, their interests, their past purchase behavior and how they tend to shop (online vs. in-store). Audience Insights lets you do this is an aggregate and anonymous manner.
The information provided can also help you identify brand advocates. You can easily find the audience that engages most with your brand so you can target them to help build your customer base. Brad advocates are powerful because they not only promote your brand but defend it if negative comments are being made. Facebook Audience Insights shows detailed information about groups without sharing personal and private information. It is a targeted tool that allows for reaching certain audiences and performing research quicker and easier than other methods. If you have would like to build targeted ad campaigns on Facebook, Contact Us, for your online marketing needs.
Facebook & Google+ – Monday:
The most sophisticated and well-laid out ad is a waste of money if it’s not reaching the right people. Facebook is one of the best platforms for advertising. Through their Audience Insights, marketers can segment their audience and target just the right people. It’s simple to use and the results are amazing. (blog)
Twitter – Monday:
Through their Facebook’s Audience Insights, marketers can segment their audience and target just the right people. (blog)
Facebook and Google+ – Tuesday: (News)
Segmenting audiences through Facebook is easier than ever. Follow this guide to map out your perfect audience.
Twitter – Wednesday: (News)
What can marketers learn from Facebook Audience Insights?
Facebook and Google+ – Thursday: (Humor)
Find more information on Audience Insights on the Facebook page.
Twitter – Friday: (Humor)
Tips and tricks to turn Facebook fans into brand advocates.