Economic Climate changes the urgency and frequency of your buyer.
DM Tips, Tricks, and Best Practices To Stay In Business Now and Forever
Tips Tricks #1 – Use Video for Transparency and Authentication and create revenue, retention, and relationships.
We’ll be sharing the latest digital marketing tips, tricks, and best practices to help you combat the impact COVID-19 is having on your business. Our first webinar is all about using video across the core areas of your business.
Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business
April 1st at 11:30 AM EDT
Register for the webinar now. This link is valid for all the webinars
#StayAheadOfTheCurve #WSIWorld #Covid19Marketing #DigitalMarketingWebinar
Best Practices covered will help you:
- How to effectively use video across the core areas of your business – sales, marketing, and customer service
- Which types of videos you should have on your website to help increase conversions
- How to leverage video in a work-from-home environment to enhance your business culture and employee motivation
- What tools and resources you need to shoot video effectively on your own
- How businesses are using video to help them engage and connect with their customers during COVID-19
WSI Experts, Ryan Kelly and Cynthia Barillas lead the session:
Ryan Kelly
Ryan has been a principal at WSI Smart Marketing since 2008. He is passionate for all things digital marketing, but especially loves using video to tell stories on this YouTube channel “SEO on the GO.” Ryan is the author of the video marketing chapter in WSI’s 3rd Digital Minds book.
Cynthia Barillas
Cynthia has 13 years of experience in marketing, sales, and graphic design. She has extensive knowledge across digital marketing. Her personal & professional mission is optimizing the success of businesses through high-return marketing strategies & powerful partnerships.
Tip #2 – Competitive Research
How to Analyze the Marketing Activities of Your Competitors to Get Ahead
April 8th at 11:30 AM EDT
- How to use competitive data and analysis to help readjust your digital marketing activities
- Which types of marketing audits we recommend every business should complete
- How you can use your competitors’ marketing strengths and weaknesses to your advantage
- How to prioritize your efforts when implementing your research and insights
- Why doing an updated competitive analysis is important during COVID-19
WSI Expert, Francois Muscat, leads this session
With 15 years of digital marketing experience, Francois is known for his ability to simplify complex digital marketing tactics. He is an established professional speaker, avid blogger, and author of the chapter on Competitive Analysis in WSI’s 3rd Digital Minds Book.
Tip #3 – Learn The Basics of Customer Database Management During COVID-19
Tips and Tricks to explore why managing your customer database is critical during COVID-19.
How doing so can help you grow your business, even during tough economic times.
Here are the details:
Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business
April 15th at 11:30 AM EDT
During this webinar, you’ll learn:
- Why CRM and marketing automation are essential to your business
- How you can systematically improve customer satisfaction and retention
- How you can nurture your contacts through the buyer’s journey
- How you can better align your sales and marketing activities
- Why customer loyalty is more important ever during a time of crisis
WSI Expert, Alison Linderman, leads the session:
Alison Lindeman
Alison joined the WSI team in 2004. Consistently a WSI Top 25 revenue earner and a WSI Top Gun, Alison’s digital agency is located in the Los Angeles area. Alison has expertise in both traditional and digital media, as well as strategic planning, competitor analysis, and SEO. She is also the author of the chapter on Lead Nurturing in WSI’s 3rd Digital Minds book.
Tip #4 – Understand Your Target Audience in Challenging Times
We share the latest digital marketing tips, tricks, and best practices to help you combat the impact COVID-19 is having on your business. This webinar will discuss the importance of persona-based marketing, and how you can ensure your marketing messages address the changing motivations of your target audience during challenging times.
Persona-Based Marketing: Understanding Your Target Audience in Challenging Times
April 22nd at 11:30 AM EDT
During this webinar, you’ll learn:
- What persona-based marketing is and why defining your buyer personas can win you more business
- How to strike a balance between what you want to say to your customers and what your customers want to hear
- Why you need to be proactive in reviewing your previously defined marketing messages during times like these
- How to address the changing motivations of your target audience during COVID-19
WSI Expert, Cormac Farelly, leads this session:
Cormac runs a WSI digital marketing agency based in Dublin, Ireland, and directs a team of creative, analytical, and technical marketing professionals to develop strategically relevant digital campaigns for his clients. Cormac is also the author of the chapter on Buyer Personas in WSI’s 3rd Digital Minds book.
Tip#5 – Enhance Your Customer Conversations During COVID-19
Preview text: This webinar in our Ahead of the Curve series looks at how technology can amplify and enhance the conversations you have with your customers.
Hi First Name,
On Wednesday 29th April we’re conducting our session in Ahead of the Curve Webinar series. Our goal is to share the latest digital marketing tips, tricks, and best practices to help you combat the impact COVID-19 is having on your business. This week we will look at how digital technology can amplify and enhance the conversations you have with your customers, especially when navigating through a crisis like COVID-19.
Conversational Marketing: How to Reimagine Your Customer Conversations Using the Latest Technology
April 29th at 11:30 AM EDT
During this webinar, you’ll learn:
- What conversational marketing is and how it can fit into your marketing strategy
- How conversational marketing can shorten your sales cycle
- How you can leverage chat-like conversions with your customers
- How you can enhance the conversations you’re having with your customers during COVID-19
WSI Expert, Eric Cook, leads the session:
Eric Cook is a former 15-year community bank executive, now serving the financial services industry as a digital strategist and award-winning web designer with WSI since 2007. Eric has authored a chapter in each of WSI’s three Digital Minds book. He authored the Conversational Marketing chapter in WSI’s recently published book, Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online.
Tip #6 – Convert More of Your Website Visitors into Leads
If you have not already registered for our Ahead of the Curve webinar series… here’s the link
This Wednesday, we’re conducting the last session in our Ahead of the Curve series. This webinar will look at how you can optimize your web design and content to convert more of your website visitors into leads.
Here are the details:
Website Conversions: How to Convert More of Your Website Visitors into Leads
May 6th at 11:30 AM EDT
During this webinar, you’ll learn:
- Which elements can impact how your visitors interact and spend time on your site
- Which trust elements will increase the opportunity for conversions
- What types of “campaign killers” can affect your landing page conversions
- How to achieve maximum conversions from your ecommerce site
WSI Expert, Chuck Bankoff, leads the session:
Chuck Bankoff is an International speaker, author, and trainer to Internet Consultants in over nine different countries. He recently celebrated his 20th year as a Digital Marketing Consultant with the WSI network. Chuck has authored a chapter in each of WSI’s three Digital Minds book, including the chapter on Website Conversion in WSI’s recently published book, Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online.
Please contact me if you still have questions
Bernadette
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