Written by Bernadette Chin Lee on January 6th, 2017 Posted in Digital Marketing Strategy, SEO, Website SEO
7 Steps to Certain SEO Success
Increasingly, search engines are doing a good job of delivering trustworthy, relevant results when people search for information. Which is good news for consumers, and also good news for businesses trying to attract more search traffic – because the following best practice SEO strategies really haven’t changed, and are still highly effective.
- Keyword Research
Choosing the right keywords is still a critical part of any SEO strategy – as it puts the right foundation in place to build upon.
- Competitive Analysis
Studying and learning from competitors who are ahead of you in search results can give a clearer picture of the effort required to match or overtake them.
- Website Optimization
The primary goal of onsite optimization techniques is to help the search engines easily understand what your website is about, so they can categorize it correctly.
- Address Domain Authority
A major SEO factor is the strength of your domain – meaning the number and quality of websites, blogs, social media portals and directories that link back to your site.
- Content Strategy
Consistently creating high-quality content is still by far the best way to rank well in search engines results, with the emphasis being on quality over quantity.
- Social Media Strategy
The amount of social signals associated with your content is an indicator of how valuable your content is to your users, and a reflection of your industry authority.
- Measure, Report, Improve
Measuring progress is also critical to a successful search strategy, as detailed reporting allows you to make informed decisions before making improvements.
An adaptable approach to Search Engine Optimization – what we call AdaptiveSEO™ – will mean you can apply the appropriate search marketing strategies to reach more customers and increase sales.
If you want to discover how AdaptiveSEO™ can work for your business, get in touch with your local WSI Digital Marketing Consultant Bernadette.