Written by Bernadette Chin Lee on December 15th, 2016 Posted in Digital Marketing Strategy, SEO
Castlebrook Media Teams up with WSI to Provide SEO for Columbus Auto Dealership
WSI has partnered with Castlebrook Media, a leading Columbus Ohio advertising agency to deliver world class SEO services to Dan Tobin Chevrolet Buick GMC.
While there are many new and used car dealers in Columbus, Ohio, Dan Tobin Chevrolet Buick GMC stands out among the competition. They offer a large selection of new, certified pre-owned and used trucks and cars. They take pride in their professional approach to assisting their customers in finding the most suitable vehicle for their budget as well as helping them through the financing and the trade-in process. Dan Tobin Chevrolet is one of the newest Chevy dealers Columbus Ohio has seen in a while, having opened in 2015, and their extensive inventory includes the full lineup of Chevrolet’s coupes, hatchbacks, convertibles, sedans and SUVs in a range of colors and models.
A longtime client of Castlebrook Media for traditional advertising, Dan Tobin was seeking a more comprehensive approach to Search Engine Optimization (SEO), and naturally turned to Castlebrook for guidance. To better serve their client in this area, Castlebrook reached out to WSI in order to bring WSI’s global expertise in SEO to bear on improving Dan Tobin’s visibility in the search engines.
The SEO will focus on two primary areas: Used Vehicle Sales and Chevrolet Vehicle Sales. In addition, it will be designed to improve both the ranking of the Dan Tobin website as well as the increasingly important Google Maps listings for the dealership. After comprehensive keyword research, specific keywords were selected and 19 new SEO optimized pages were created. Then, employing advanced on-page optimization techniques, the pages were perfectly optimized for the selected keywords and their stems. Here are links to the 19 pages that were added:
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing program. This program will include registering both the Chevy showroom and the Buick GMC showroom in local business directories, posting on its Google+ pages, posting to several popular blogging platforms Tumblr, WordPress, Blogger, Storify, and Weebly.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.
This post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/castlebrook-media-teams-up-with-wsi-to-provide-seo-for-columbus-auto-dealership