Written by Bernadette Chin Lee on October 21st, 2016 Posted in Digital Marketing Strategy, Email Marketing, Marketing Automation
5 Advanced Techniques Sky Rockets Email Marketing Sales
You can generate sales with email marketing. Use it to learn more about them. Email marketing continues to be one of the most effective ways of connecting with your audience – regardless of the device they use. The following five best practice techniques will highlight new opportunities to publish targeted email messages that build customer loyalty and generate sales.
- Sky Rocket Technique: Segment
The foundation of an effective email marketing plan is to better understand your customer by developing buyer personas. You can then create appropriate groups and segment your email list accordingly. A segmented list receives only the relevant service they want to hear about. The task of segmenting is ongoing.
- Email Marketing Technique: Personalize Emails
Now you are ready to personalize your message with an appropriate greeting, or recognition of an anniversary or birthday. You can further customize your offers by referring to customers’ purchase history or other company interactions.
- Nurture and Convert your Leads With Marketing Automation
Automated customer initiated email sequences are a great way of providing a non-intrusive flow of information to your visitors as they progress through the sales cycle, allowing you to address their needs at the exact right time. Copywriters create relevant email sequences to generate sales. Sending flyers only to your list is not a
- Refine Your Message by Split Testing
You can make continual improvements to your email marketing strategy by trying a variation of your subject line, or different design layouts, to help you understand what will get your message opened and actioned.
- Use Mobile-Friendly Auto-Responding Software
A large portion of your customers will read your emails from their mobile device, so make your content responsive with a clear design, easy to read fonts and strong, clearly visible calls to action.
Finally, be prepared to evolve your email marketing strategy by regularly reviewing your progress, and incorporating new best practice email methodologies that will enable you to build stronger customer relations, nurture leads and increase your sales.
Be Awesome To Your Customers
Bernadette Chin Lee
P.S. When you are ready to generate sales from your email marketing strategy, get in touch with me today.