Written by Bernadette Chin Lee on October 18th, 2016 Posted in Digital Marketing Strategy, Marketing Trends, News & Updates
Dan Monaghan opened the WSI Convention with the Future of Digital Disruption
Chuck Bankoff likens the existence of Digital Innovation in Dog Years. It seems so far away when we didn’t have Facebook. Yet that was only launched in 2006. How Facebook has disrupted our use of the time and how often we pick up our phone to check for messages even when it didn’t make a sound.
The choice you have is to accept Digital Disruption in your everyday life or create your digital future when you choose habits.
Cause Digital Disruption with Event Hashtags
Whenever you go to an event. Decide on a hashtag. Please brainstorm the hashtag so it could mean something. The WSI Global Convention was held in Toronto. So our hashtag for our event was #WSIToronto. Here’s a quick view as to how our hashtag performed.
I think Twitter is the most misunderstood social site.
Everyone wants leads and sales from a social presence but with Twitter; the more you give the more you get. So share your info on Twitter. In a few days I’ll be talking about Skyrocketing your #EmailMarketing efforts. Twitter is a news channel and is best used if you are willing to listen to your audience and interact with them. Get to know them. The more you listen the more you will learn how to best sell to them. The images above show our influence on what’s trending with the hashtag #WSIToronto and TweetBinder gave us the overall stats of our event. (images shown above)
“It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.” ~C. S. Lewis
The Uber Disrupt
All companies want to be the uber disrupt of their industry. Some will succeed and some will spend lots of energy and money and not disrupt anything but their staff. My take-away from the great thought leaders at the WSI Toronto Convention was to be consistently different after you brainstorm and choose your voice, culture, and how you are going to serve your customer better. This lesson was repeated from the Keynotes with Craig Fitzpatrick and Dave Kerpen to the Workshops on “Feeding Your Business Lead Generation Solutions” for you and your clients by Vineesh Sandhir of ALM Corp.
The great thing about learning anything at my WSI marketing convention is whatever works for my lead generation works for my client’s lead generation.
Now that the dust has settled and my adrenalin is slowing down; it’s back to work. The first step is truly optimizing Google Analytics on my website. Did a quick scan and it needs work. The next step is landing pages. It makes no sense doing ads and you got nowhere to send your paid traffic to. Think about it. You pay Harry, who is 25 years old not married and with no kids, to step into your store and you show him diapers. Crazy example, but we all make that mistake.
WSI wants you to be successful with Digital Disruption; meaning we want to increase your sales because of your unique value. Don’t be part of the 95% of website owners who disrupt their visitors into leaving their Digital website within seconds of arriving because they did not find what they were looking for.
Have a Great Day!