Written by Bernadette Chin Lee on May 6th, 2016 Posted in Online Brand Awareness, Social Media Marketing, Uncategorized Brand Management is engaging with what consumers and prospects are saying about your brand. The ball is in the court of the consumer. Reviews are vital to your brand reputation. Consumers are no longer absorbing without questioning …
So long 2013, the New Year is here and so are new online marketing trends. Looking back on 2013, there were two prevalent themes, video and content. Video was everywhere, whether short or long, embedded in a website or placed on Vine or Instagram, it was the ticket for 2013. Content also took a front …
Customers are the heart of any business. It is what marketers focus on day in and day out, how to please their customers. This means effectively communicating with them and providing what they need. It sounds easy but it’d harder than it sounds. With so many ways to touch a customer, sometimes it’s hard to …
There’s the easy road in life and then there’s the one that is more challenging but takes you further. The same can be said for evaluating your digital marketing in Trinidad and Tobago. Analytics, or the systematic computational analysis of data and statistics is the road to evaluating your online marketing. But which direction should …
Last year the number of consumers diving into online reviews before making a purchasing decision grew exponentially. Many even said that they would give the same weight to review on the web as they would a personal recommendation from a friend. That being true, it is now more important than ever for organizations to understand …
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