Over and over you hear how important content is in your online marketing strategy. You don’t want to just put information on your website or social media pages just to have something there. It needs to be useful, engaging and informative. One of the most cost-effective and beneficial ways to speak to your customers and show your personality is through a blog. It is a direct line of communication with customers to increase brand awareness, position you as an industry expert and increase sales. In fact, a HubSpot survey found that 60% of businesses who blog acquire more sales. Blogging is an extremely valuable tool for any business, large or small, and the foundation of any digital marketing strategy.
Why Should You Blog?
The main reason a business should write a blog is to connect with their customers and target market. Your blog is a place for you to tell stories and provide more information to your audience then you are able to in your other social media platforms. It also tends to have a more personal tone which humanizes your product or service and gives the company a voice. You can show your expertise through the blog and position yourself as an expert in the industry or subject area. With valuable information that is posted regularly, your audience will keep coming back for more.
The Benefits of Blogging
In addition to being a tool to talk about new products or services and industry-related topics, blogs provide many other benefits to businesses of all sizes. Blogs push your website higher up in search engine results. Search engines love content and blogs are full of valuable content. Blogging also opens up a two-way communication between you and your audience. They also open up communication with your customers by providing a format that they can give feedback and comments that is very beneficial to your business. It’s important to always remember to follow-up with readers comments. Once customers see your business as a reliable source of information, their confidence in you grows and they will turn to your business to purchase. Blogging drives sales, it gets prospects visiting your site.
Make Your Blog Worth Reading
A blog is a relatively simple and easy way for any business to connect with their customers. There are many key benefits to blogging from increasing SEO results to sharing your expertise to increasing sales. A company blog is a great way to communicate and share content with your audience. However, it’s important to remember that a blog needs to be worth reading, sharing and most importantly, revisiting. Successful blogging takes about 4-6 hours a week, that’s minimal, compared to the benefits you receive from it. If getting your blog started, Contact Us we can help you devise a strategy and teach you all the ins and outs.