Oswalt Restaurant Supply has hired WSI AimHigh Marketing to implement our tried and true SEO methodology in conjunction with a targeted Paid Search campaign. Oswalt Restaurant supply is a leading supplier of commercial quality restaurant equipment and supplies. Their extensive online kitchen and restaurant eCommerce store provides an easy online shopping experience. Oswalt also provides expert commercial kitchen design and construction services. Small differences in kitchen design can have a large impact on restaurant efficiency and profitability. Oswalt is uniquely qualified to create kitchen designs that allow the kitchen staff, from chefs and waiters to dishwashers and clean-up crew, to operate at maximum efficiency.
As part of our SEO methodology, WSI created and optimized new web pages reflecting these services, utilizing well researched keywords that restaurant owners and managers use to find restaurant equippers for these products and services. In addition, we have developed a content marketing plan as part of an effective link building strategy, publishing optimized content to platforms such as WordPress, Tumblr, Blogger, Weebly,
Usite, and Google+.
WSI is the world’s largest and most innovative Internet Marketing Agency. We truly provide global knowledge and influence for the benefit of Local businesses. The independently owned WSI offices provide the world’s leading Internet Marketing experts. To learn more contact WSI AimHigh Marketing today.
1) In your ad copy you say that you’re the best. Does saying it mean that you are? On a post somewhere in social cyberSpace a customer cries you down.
2) Your marketing budget is bigger than the competition. This allows people to think that your sales revenue is 10X. Therefore your product/service is better. Meanwhile somewhere on the street your employees are telling of what’s going on behind closed books.
Secret to being better than the competition is knowing and holding on to what makes you different from the competition. Transparency in today’s social media world has more weight than what you advertise about yourself.
If I’m in Position #1 then I’m D Best. People will click through to my website and I will make more sales. Not true. Not true. Not true.
Position #1 does have its benefits but the page that your visitor falls on must be valuable and relevant to their search. Your page must delight them in less than 9 secs. or they’ll be gone, never to return. Sometimes position #3 actually works better than Position #2 in terms of number of organic search click throughs.
Secret to ranking on Search Engines; doing great in Organic Search and being on Page1 is
Common Pitfalls- If I keep an eye on my competition. They’ll never be able to outdo me.
Every time I do a competitive analysis for a client the competition is very different from what they thought. They’re getting chewed and left in the dust by others companies they weren’t even looking at. Not to mention alternative competitors. E.g. If you’re selling cakes your competition isn’t only other cake producing entities. You must even think beyond other desserts.
This concept of doing and copying the competition can also cause you fall into the pit of copying the wrong industry. Many people look at Amazon or Coca Cola and come up with slogans like: “Eat into Happiness” You do get some level of spillover of the other company’s campaign. But customers will never RAVE about you when you’re a copycat.
For better results in #DigitalMarketing #SocialSelling WSI looks at the competition. But the focus is more on the company we work with. When your company operates with a good heart and a well-defined digital marketing plan, the competition is non-existent.
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Great Western Flooring Boldly Enters Carpet Vertical With WSI SEO Services Great Record
Great Western Flooring started as a tile flooring store in Naperville, and quickly expanded to include many flooring options as they’ve grown over the years.
With an incredible web presence built for tile and hardwood flooring, Great Western Flooring is now ready to grow their carpet business in an extremely aggressive vertical as well as the competitive market in the big city of Chicago.
As with the previous strategies WSI has implemented, our first goal is to provide quality content that educated the consumer about the types of carpet available to them.
After doing extensive buyer behavior research, we’ve implemented a group of pages to drive traffic to the site:
With a large data base of existing clients as well as having an excellent conversion rate from the current site, GWF has realised the need for a CRM. They will be executing the use of SharpSpring marketing automation CRM and phase into a full inbound strategy in the coming months.
Marketing automation has grown to epic proportions over the last 5 years. Its value presents itself by taking the sales nurturing to an automated process. Decision to add content is based on lead behavior and interests. Marketing automation qualifies leads when they visit your various web properties (site and social).
Inbound marketing is also content based with a purpose. Marketing automation tracks behavior while Inbound marketing directs the journey of the visitor. Together they deliver qualified leads.
Once implemented, Great Western Flooring sales team are handed qualified leads. Leads are nurtured them with further content that solves their queries, or educates them about hidden pain points. The sales rep simply keeps in contact with them with minimal effort to close the sale.
This article was originally published at http://www.wsieresults.com/great-western-flooring-carpet-seo/
If you wish to learn how you could implement any of the digital marketing solutions mentioned above; you could find me.
Call Me, always works.
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Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO strategy and pay-per-click (PPC) advertising campaigns to generate leads for the company. Premier’s products include
The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Park and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.
The goal of the WSI digital marketing strategy is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click (PPC) advertising.
First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.
Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and LinkedIn pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.
In addition, a Google Adwords campaign, managed using the intelligent WSI paid search software, will be implemented to generate traffic and hot qualified leads.
WSI’s unique SEO and Adwords strategy monitors results from Google Analytics and the Search Console. Each month WSI will produce a report that includes key performance metrics, previously agreed upon with Premier Park & Play, such as: organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising strategies. You’re welcomed to watch the results come in or call to find out how your company can benefit from WSI SEO and PPC strategy that brings in leads and sales for their clients all over the world.
This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/
WSI Digital Marketing today happily welcomes Thoughtful Presence to again experience the SEO more results of more sales. This online retailer ships out unique gift baskets and other specialty gifts. The successful SEO digital marketing programs implemented by WSI has impacted their bottom line and so they are on board for another exciting year with WSI for continued Off-Page SEO Optimization Services.
Thoughtful Presence, located in suburban Chicago, provides personalized gift products and is loved for its excellent design and creative custom gift baskets . The gift basket market is very competitive and to stay in profitable standing without a back-breaking marketing budget that has very little and unknown ROI data; SEO is giving them the results they desire.
Thoughtful Presence must work hard to get their products found when people and companies search online for them, so they have chosen WSI to remain their partner in this effort.
Thoughtful Presence offers gifts for every special occasion or holiday as well as gift collections by recipient. Popular collections for consumers include:
Unique Chicago Cubs gift baskets and a commemorative basket for the first World Series win since 1908. They offer unique gratitude gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.
Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. They take your idea and makes it WOW your recipient. You silently wish you gave it to yourself. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.
Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as, retirement and anniversary gifts. A gift basket from Thoughtful Presence truly delivers your desired expression of appreciation in a unique way.
Thoughtful Presence has been pleased with WSI digital marketing program. WSI consultant worked on their Big Commerce site as well as the SEO on-page optimization which included improving the site’s copy for better ranking and conversion. SEO on-page strategy and implementation, meant that new categories were introduced to the website. This improved their relevancy score. Without hesitation Thoughtful Presence reengaged WSI’s full SEO program.
WSI has been doing the off-page SEO optimization for 6 months. Thoughtful Presence is pleased with the citation building as well as the ongoing blogging. These high quality blog posts are syndicated to Tumblr, WordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These website improvements brings in results in the form of more sales that now consistently improves the whole website and that is exactly why they, without a doubt, reengages WSI SEO consultant to continue their digital marketing partnership program.
This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/