Premier Park & Play, a playground equipment supplier for schools, parks, campgrounds and child care centers in Massachusetts, Connecticut and other parts of New England, has engaged WSI to implement an SEO strategy and pay-per-click (PPC) advertising campaigns to generate leads for the company. Premier’s products include
The company provides services including the planning, design and construction of playgrounds, installation of playground equipment, and even fundraising campaigns for the client’s playground project. From traditional equipment such as slides and jungle gyms to fantasy themed playground castles, larger than life outdoor musical instruments, and waterplays and splashpads, Premier Park and Play has built many magical playgrounds for towns, schools and non-profit organizations in New England.
The goal of the WSI digital marketing strategy is lead generation. The company had tried trade shows and advertising on industry websites, but the results were not satisfactory. WSI proposed a digital marketing strategy that included website development, SEO and pay per click (PPC) advertising.
First, WSI enhanced the company’s website to include a form for lead generation and a portfolio of playground projects.
Next, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages, which were optimized for the selected keywords.
With the on-page optimization complete, the SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories, posting on its Google+, Facebook and LinkedIn pages, and increasing positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly.
In addition, a Google Adwords campaign, managed using the intelligent WSI paid search software, will be implemented to generate traffic and hot qualified leads.
WSI’s unique SEO and Adwords strategy monitors results from Google Analytics and the Search Console. Each month WSI will produce a report that includes key performance metrics, previously agreed upon with Premier Park & Play, such as: organic and paid traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from these SEO and pay-per-click advertising strategies. You’re welcomed to watch the results come in or call to find out how your company can benefit from WSI SEO and PPC strategy that brings in leads and sales for their clients all over the world.
This blog post is originally published on http://www.thewsitouch.com/playground-equipment-company-engages-wsi-seo-pay-per-click-advertising/
WSI Digital Marketing today happily welcomes Thoughtful Presence to again experience the SEO more results of more sales. This online retailer ships out unique gift baskets and other specialty gifts. The successful SEO digital marketing programs implemented by WSI has impacted their bottom line and so they are on board for another exciting year with WSI for continued Off-Page SEO Optimization Services.
Thoughtful Presence, located in suburban Chicago, provides personalized gift products and is loved for its excellent design and creative custom gift baskets . The gift basket market is very competitive and to stay in profitable standing without a back-breaking marketing budget that has very little and unknown ROI data; SEO is giving them the results they desire.
Thoughtful Presence must work hard to get their products found when people and companies search online for them, so they have chosen WSI to remain their partner in this effort.
Thoughtful Presence offers gifts for every special occasion or holiday as well as gift collections by recipient. Popular collections for consumers include:
Unique Chicago Cubs gift baskets and a commemorative basket for the first World Series win since 1908. They offer unique gratitude gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.
Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. They take your idea and makes it WOW your recipient. You silently wish you gave it to yourself. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.
Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as, retirement and anniversary gifts. A gift basket from Thoughtful Presence truly delivers your desired expression of appreciation in a unique way.
Thoughtful Presence has been pleased with WSI digital marketing program. WSI consultant worked on their Big Commerce site as well as the SEO on-page optimization which included improving the site’s copy for better ranking and conversion. SEO on-page strategy and implementation, meant that new categories were introduced to the website. This improved their relevancy score. Without hesitation Thoughtful Presence reengaged WSI’s full SEO program.
WSI has been doing the off-page SEO optimization for 6 months. Thoughtful Presence is pleased with the citation building as well as the ongoing blogging. These high quality blog posts are syndicated to Tumblr, WordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These website improvements brings in results in the form of more sales that now consistently improves the whole website and that is exactly why they, without a doubt, reengages WSI SEO consultant to continue their digital marketing partnership program.
This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/
WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing strategy as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com
Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing company who also had experience with the unique needs of both franchisees and franchisors.
Bill Scavone testifies:
“In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond.”
The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing program, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert digital marketing program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:
Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.
Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other digital marketing agencies do. For those looking to see what a truly personalized digital marketing solution looks like, why not give WSI a call today?
This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/
The One Thing That works and you only need to update once every 6 months is the sections in your Page. Who you are. Why. How. What you do. What you sell. Most importantly. Why your fan is better off buying from you and not the competition.
Here are some quick points on Why all that hustle comes to naught on Social Media Sites
Viral Posting – Even if you do get great engagement; going for the viral post that has great engagement is exhausting. Viral posts gets you in first place today in your niche. But if you miss it tomorrow, you’re lost in a blackhole of content most viewers set their thrusters against. Viewers and facebookers are becoming more and more immune to “great” viral posts. In other words it’s getting harder to please them.
Platform Updates – UGH! now I gotta learn all the differences or even take another course on how to use LinkedIn to have a strong Profile! If the platform decides to update cause they want to capture better data, earn more from their users, step up their value proposition…Your business is screwed. Ignore how they want you to use their platform and you’re left by the wayside.
It’s amazing how many business owners I talk to and they still think that when they post on social media its gotta be about their business and their product. They say, “For people to know about me I have to post about me on Facebook” It’s like the lawyer turn politician. Before he was your friend (he needed your business) now that he got your vote; he’s too busy for you. Posting. Posting. and Posting about your business is telling your visitor. Listen to me. What I’m saying is important.
Social Media is FREE – but at a very hidden, very volatile expense. Your Time. Here is where the Hustle really kills you. You post and post. and you pay no attention to optimising your profile. All your great content is lost in weeks of content. Don’t get busy at work and miss the update from Social Media gurus who post about what you need to back up on your social site because they’re launching a new platform. LinkedIn just recently updated their platform and the Free version just lost a lot of priviledges. Did you download your contact list? Oh well.
Tip on running a promo. Create an event. Talk about the benefits of the promo from several angles over the next few days or weeks during the promotion. Don’t post the same graphic again and again. And again.
5 years of a great highly engaged fan page. You’re working hard in your business. Then one day you happen to be driving through a different neighbourhood and you see your competition opening a new location. 3 Days of detective work tells you that it’s their 3rd branch. They have a Facebook Page. They have less fans than you. But wait! most of their posts click through to a website…:(
Social Sites Love your hustle but they don’t care about your business. Use Social Sites to drive your fans to a website; your one pixel in cyberspace where you are King (or Queen) of your destiny (and keyword)
image from cmswire.com
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Google Small Business took a quick survey from a group of marketers and reported that 45% of them did content marketing. Of those that did content marketing an alarming 20% were not sure what content marketing really is.
Content is shared by marketers, businesses, and much more individuals. Everything that is posted on social media (images, captions, hashtags, videos, gifs,…)is content. Everything posted on your website pages as well as blog posts is content. Ads, news articles, are all content.
If you are a website owner and want to create content; just look around you and observe what content is engaging. Observe the distance of the device from the person. Yes. The smaller the device the more engaged the person is.
So should an accountant have video content on his website? Yes. Serious people; business owners, lawyers, CEOs, all watch videos.
A bride to be is obsessed with her wedding. But she also needs to lose weight. A building contractor needs to figure out how to maximise the granite stone slab for his client’s kitchen. He also needs to communicate better with his teenage son.
What does content for your website have to do with the examples of the building contractor and the bride to be? Most website owners ignore the fact that their perfect buyer persona is a complete human being.
The content on your website needs to connect with one or two aspects of your buyer persona. Below I share briefly the 4 Pillars of Content Marketing.
Your website and social sites should satisfy these content elements.
While everyone is avoiding creating and uploading content you could work on improving your content and who it connects to.
Don’t wait for your accountant to walk out on you ’cause he knows by the looks of your books you will soon not be able to pay him. You’ve already invested in a website. Or is it a written off expense? Supercharge your content marketing strategy. Convert visitors into leads and eventually into customers. Call me to materialize higher conversion numbers. In the not too distant future you would hear the sweet words from your accountant approving your next major investment.
Selling from your website and constantly saying on every content that you put on the web…”Buy From ME!” (please?) only chases people away.