WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing strategy as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com
Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing company who also had experience with the unique needs of both franchisees and franchisors.
Bill Scavone testifies:
“In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond.”
The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing program, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert digital marketing program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:
Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.
Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other digital marketing agencies do. For those looking to see what a truly personalized digital marketing solution looks like, why not give WSI a call today?
This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/
Let’s say you’re at a cocktail party and you ask the person you just met. So how exactly does a psychologist help a parent discipline a child without anger? Then the psychologist either asks a question; or goes off on a tangent and completely bores the person to death for the next hour.
Which angle would you like to take? The angle of answering the real question that the person wants to know more about? Or. The angle of talking and talking and the person pretending to listen.
Content Marketing must be relevant to your reader(let’s get back to the blog here). So your headline should be pointing to a question you know your target audience wants answered. Headlines and the short description below is what Google/Bing/Tumblr offers up when someone types in a question. The Search engine wants to give the searcher/surfer the choice to visit your website if your headline is relevant and optimized for that keyword.
Google wants you to
The Content in your blog must be relevant and understandable. Let’s go back to the psychologist. In the field of psychology as in many other fields, including mine, there are lots of jargon of the industry. Keep your words simple and talk about the solution of the problem you are attempting to answer. For the Psychologist; he needs to know the stage of the child and what the parent has tried, what the parent understands about disciplining. So if I were the psychologist and write a blog about disciplining a child without anger, then I would hone in on a particular stage. Write about how to solve the typical problems of that stage. I would probably have enough content to keep me busy for 12 months, maybe more. There is no one solution.
From my experience of parenting 7 children. Not one child is alike. What works for one does not work for another. What works today for child number 3 would not work next year for that same child.
Content Marketing for your business will work best if you create your content plan. Have a look at the year. Is your business seasonal? What is your ideal customer doing in February versus August? Will your target audience need more help on the topic of ‘how to teach a child to study for tests, for retention, for self confidence…’ See how many different bits of content can be written around studying?
A great Content marketing strategy is to plan out your topics 3 months in advance. That gives enough time for feedback and editing from all involved on your marketing team.
The Goal of Content Marketing is to either grow your email list, (your list of followers or interested people), grow your market share, increase your SERP or increase sales.
Content Marketing is long term because after people read your credibility because of how much content you’ve shared through your blog; they grow to trust you and then they will buy from you. Google also ranks your website higher when it indexes your content consistently. (Not all blog posts are indexed)
WSI Digital Marketing has recently launched new SEO services for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is a Chicago area expert in residential flood control systems. They are featured on “Ask This Old House” for their patented Double Guard Flood Control Valve and workmanship.
Parks’ Plumbing and Sewer, Inc. offers complete flood control systems in Chicago and in many of its’ northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing prides themselves on improving every part of their services to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.
Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.
Parks’ Plumbing & Sewer, Inc. is pleased with WSI’s consulting work on their company’s website. Other WSI SEO services are: on-page optimization, including copy writing. The SEO implementation package they chose builds out new pages (content marketing). On-page SEO services alone is already generating more organic searches to the site than ever before.
Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing content marketing strategy. These high-quality content/blog posts will be syndicated to Google +, Tumblr, WordPress, Weebly and Blogger and together these efforts will drive their website to better search rankings.
This post originally appeared on: http://www.onlinewsimarketing.com/wsi-selected-parks-plumbing-sewer-inc-seo-services/
Chuck Bankoff likens the existence of Digital Innovation in Dog Years. It seems so far away when we didn’t have Facebook. Yet that was only launched in 2006. How Facebook has disrupted our use of the time and how often we pick up our phone to check for messages even when it didn’t make a sound.
The choice you have is to accept Digital Disruption in your everyday life or create your digital future when you choose habits.
Whenever you go to an event. Decide on a hashtag. Please brainstorm the hashtag so it could mean something. The WSI Global Convention was held in Toronto. So our hashtag for our event was #WSIToronto. Here’s a quick view as to how our hashtag performed.
Everyone wants leads and sales from a social presence but with Twitter; the more you give the more you get. So share your info on Twitter. In a few days I’ll be talking about Skyrocketing your #EmailMarketing efforts. Twitter is a news channel and is best used if you are willing to listen to your audience and interact with them. Get to know them. The more you listen the more you will learn how to best sell to them. The images above show our influence on what’s trending with the hashtag #WSIToronto and TweetBinder gave us the overall stats of our event. (images shown above)
“It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.” ~C. S. Lewis
The Uber Disrupt
All companies want to be the uber disrupt of their industry. Some will succeed and some will spend lots of energy and money and not disrupt anything but their staff. My take-away from the great thought leaders at the WSI Toronto Convention was to be consistently different after you brainstorm and choose your voice, culture, and how you are going to serve your customer better. This lesson was repeated from the Keynotes with Craig Fitzpatrick and Dave Kerpen to the Workshops on “Feeding Your Business Lead Generation Solutions” for you and your clients by Vineesh Sandhir of ALM Corp.
The great thing about learning anything at my WSI marketing convention is whatever works for my lead generation works for my client’s lead generation.
Now that the dust has settled and my adrenalin is slowing down; it’s back to work. The first step is truly optimizing Google Analytics on my website. Did a quick scan and it needs work. The next step is landing pages. It makes no sense doing ads and you got nowhere to send your paid traffic to. Think about it. You pay Harry, who is 25 years old not married and with no kids, to step into your store and you show him diapers. Crazy example, but we all make that mistake.
WSI wants you to be successful with Digital Disruption; meaning we want to increase your sales because of your unique value. Don’t be part of the 95% of website owners who disrupt their visitors into leaving their Digital website within seconds of arriving because they did not find what they were looking for.
Have a Great Day!
Here are some quick action tips you can implement today
Don’t Do: Please don’t give ads huge banner space on your website especially if it’s an e-commerce website.
Don’t Do: Please don’t buy stock photos to show business meetings especially if your business revolves around meetings.
Don’t Do: Auto-Play a video and it would most likely chase your visitor away never to come back. Imagine an office clerk doing research. She lands on your page and the video auto-plays. She has no ear plugs in and suddenly she’s the attention of the room. The quickest action would be to click ‘X’ and the tab is closed and your website went with it. Embarrassing Does Not = Come Back Later.
Do: Examine your Analytics on Your Website and know the most active pages. Make it easy for your visitors to find these. Nice way to learn this is by placing a button on your website that helps you identify through a short survey what exactly your visitor wants from you.
Do: Do give your website the time and brainpower it needs to bring in the metrics you desire.
Load Speed of all pages. There are many reasons for slow load speed: large graphics, hosting, too much going on in the background, etc. Another aspect of speed is allowing your visitor to easily find the page that will satisfy their search. Fast and easy sites tend to encourage visitors to bookmark your website, share it, and even return at a later date to finish their transaction.
Do: give your site a regular 6 month check for performance issues. I have a tool on my site its called ‘Webscan’…for you to do just that. It’s on the left of this article. Go ahead: type in your URL. If you want me to explain it give me a call or fill out the contact us form.
All of the above points I made today will increase the length of time your visitor stays on your website. This metric is vital knowledge.
I hope I was able to remove many problem areas of your website performance. Increased numbers of your website visitors happens after you discover the formula of what makes happy, satisfied website visitors.
We build bridges so your customers could find you and thus want to do business with you.