Over and over you hear how important content is in your online marketing strategy. You don’t want to just put information on your website or social media pages just to have something there. It needs to be useful, engaging and informative. One of the most cost-effective and beneficial ways to speak to your customers and show your personality is through a blog.
All social media sites allow you to have a profile page that explains your business and brand. Each site offers something a little different, LinkedIn allows for a lengthy description while Instagram only gives a few sentences. You may think the profile information isn’t important; on the contrary, it is the first thing customers look at it when landing on your page and they make a decision on you based on what you have provided and how it’s presented. Not sure how to put together your profile? Here are some tips to boost your brand.
One of the most popular ways to advertise is on social media channels. Marketers are using PPC and paid advertising on these channels more and more. But, are you targeting the right people? The most sophisticated and well-laid out ad is a waste of money if it’s not reaching the right people. Facebook is one of the best platforms for advertising. Through their Audience Insights, marketers can segment their audience and target just the right people. It’s simple to use and the results are amazing.
Banner ads on the internet have been around since the mid-1990’s. With each passing year and as technology gets better and better banner ads are more effective than ever. Banner ads are one of the easiest and most affordable marketing tools on the Internet used to increase brand awareness and drive traffic to your site. Many companies use them for their effectiveness and also because they are easily measurable. If you’re just getting started with banner ads, there are a few tips you need to follow.
Are you using Facebook for your business? If you’re not, you should be. Facebook has over 1 billion users worldwide. It’s an audience that is looking for information and content and is just waiting for you to reach out to them. It is an ideal form of social media for business to consumer businesses as it provides a direct link to a huge pool of potential customers. Starting with Facebook may seem daunting and confusing but read on for some tips to help you get started.