WSI Digital Marketing today happily welcomes Thoughtful Presence to again experience the SEO more results of more sales. This online retailer ships out unique gift baskets and other specialty gifts. The successful SEO digital marketing programs implemented by WSI has impacted their bottom line and so they are on board for another exciting year with WSI for continued Off-Page SEO Optimization Services.
Thoughtful Presence, located in suburban Chicago, provides personalized gift products and is loved for its excellent design and creative custom gift baskets . The gift basket market is very competitive and to stay in profitable standing without a back-breaking marketing budget that has very little and unknown ROI data; SEO is giving them the results they desire.
Thoughtful Presence must work hard to get their products found when people and companies search online for them, so they have chosen WSI to remain their partner in this effort.
Thoughtful Presence offers gifts for every special occasion or holiday as well as gift collections by recipient. Popular collections for consumers include:
Unique Chicago Cubs gift baskets and a commemorative basket for the first World Series win since 1908. They offer unique gratitude gift sets for teachers, babies, kids, men, women and even pets. Other collections include Chicago themed gifts, housewarming and hostess gifts, gourmet gift collections, holiday collections, travel gifts, spa gifts, seasonal gifts, BBQ gifts, gardening gifts, and of course, birthday, anniversary and graduation gifts. There are many more categories and sets which are categorized by occasion, holiday, recipient, season and theme.
Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. They take your idea and makes it WOW your recipient. You silently wish you gave it to yourself. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable. Each basket can be built to order, ensuring the most personalized gift giving.
Corporate gift baskets are a significant part of their business as company management teams seek out appropriate expressions of customer appreciation and employee recognition. Their gift collections can be completely built to a company’s specification, with company branded items included along with themed gift sets. Their baskets have been used as promotional items, as “thank you” items, and as convention and raffle items, as well as, retirement and anniversary gifts. A gift basket from Thoughtful Presence truly delivers your desired expression of appreciation in a unique way.
Thoughtful Presence has been pleased with WSI digital marketing program. WSI consultant worked on their Big Commerce site as well as the SEO on-page optimization which included improving the site’s copy for better ranking and conversion. SEO on-page strategy and implementation, meant that new categories were introduced to the website. This improved their relevancy score. Without hesitation Thoughtful Presence reengaged WSI’s full SEO program.
WSI has been doing the off-page SEO optimization for 6 months. Thoughtful Presence is pleased with the citation building as well as the ongoing blogging. These high quality blog posts are syndicated to Tumblr, WordPress, Weebly, Google+, Issuu, Ucoz, and Blogger and together are driving these new gift categories up in the search rankings. These website improvements brings in results in the form of more sales that now consistently improves the whole website and that is exactly why they, without a doubt, reengages WSI SEO consultant to continue their digital marketing partnership program.
This post originally appeared here: http://www.onlinewsimarketing.com/thoughtful-presence-retains-wsi-seo-services/
WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing strategy as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com
Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing company who also had experience with the unique needs of both franchisees and franchisors.
Bill Scavone testifies:
“In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond.”
The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing program, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert digital marketing program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:
Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.
Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other digital marketing agencies do. For those looking to see what a truly personalized digital marketing solution looks like, why not give WSI a call today?
This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/
Snyder Langston, a southern California commercial construction company, has engaged WSI in a unique SEO services program. Snyder Langston has a beautiful responsive website highlighting their broad market sector portfolio. However, they needed some new talent to fill positions in Orange County and Los Angeles to be able to best deliver the pipeline of project opportunities for 2017.
To assist Snyder Langston in their talent acquisition, WSI worked with their Marketing and HR departments to optimize their Career pages, including the specific job opportunities currently being offered. Keyword research was completed and the top, most applicable terms were used to optimize the Careers page and each job description page. These keyword topics included:
Tracking has begun and the newly optimized pages are performing extremely well. Best SEO services company has delivered results. Visits to the career pages have already had a significant increase and page ranking for the career pages is moving up nicely. The goal is to triple the number of visitors to the career pages by end of 2017.
WSI added an off-page optimization campaign. This program is an ongoing SEO strategy. The off-page optimization focuses on creating industry specific directory listings designed to build links to the website in the construction job opportunities category.
About Snyder Langston: Established in 1959, Snyder Langston is a trusted builder to Fortune 500, mid-size, and start-up companies. The firm has evolved into a leader in the Western US, but maintains its strongest presence as one of Southern California’s largest and most respected builders. Snyder Langston has successfully developed millions of square feet of space across virtually every real estate sector.
This post originally appeared at http://www.wsicybersmart.com/snyder-langston-engages-wsi-seo/
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Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters.
A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms.
His articles have been published in The Culpepper Letter, Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.
The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog.
There was much duplicate content on these web properties and a strategy for content marketing, link building and driving website traffic was lacking.
WSI’s digital marketing solution:
– Rebuild the 70-page website into a NEW responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings.
– Redirect the 12 page responsive website to the new website, preserving the links.
– Duplicate content was cleaned up.
– Next, perform comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.
The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer.
– Employ advanced on-page optimization techniques. The pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program.
The off-page SEO program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.
This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/
AZ Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers. They master the philosophy of positive training methods. They offer over 65 dog training classes per week being, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy. The academy program trains people who are interested in learning how to become a dog trainer. AZ Dog Sports has just about everything for the dog lover!
AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success to fill all 65 classes!
They came to eSpark Marketing with two specific goals for their online presence
Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry.
Afterwards, we remapped the website, rewrote content, conducted on-page SEO optimization and off-page SEO optimization. All with the aim to achieve more qualified traffic and thus increase conversions. Then came the increase in clients! Besides search engine optimization, our plan also included social media ad campaigns, social media in-house training and improved analytics reporting.
That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.
This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/
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