Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters.
A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms.
His articles have been published in The Culpepper Letter, Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.
The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog.
There was much duplicate content on these web properties and a strategy for content marketing, link building and driving website traffic was lacking.
WSI’s digital marketing solution:
– Rebuild the 70-page website into a NEW responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings.
– Redirect the 12 page responsive website to the new website, preserving the links.
– Duplicate content was cleaned up.
– Next, perform comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.
The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer.
– Employ advanced on-page optimization techniques. The pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program.
The off-page SEO program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.
This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/
AZ Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers. They master the philosophy of positive training methods. They offer over 65 dog training classes per week being, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy. The academy program trains people who are interested in learning how to become a dog trainer. AZ Dog Sports has just about everything for the dog lover!
AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success to fill all 65 classes!
They came to eSpark Marketing with two specific goals for their online presence
Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry.
Afterwards, we remapped the website, rewrote content, conducted on-page SEO optimization and off-page SEO optimization. All with the aim to achieve more qualified traffic and thus increase conversions. Then came the increase in clients! Besides search engine optimization, our plan also included social media ad campaigns, social media in-house training and improved analytics reporting.
That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.
This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/
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Google Small Business took a quick survey from a group of marketers and reported that 45% of them did content marketing. Of those that did content marketing an alarming 20% were not sure what content marketing really is.
Content is shared by marketers, businesses, and much more individuals. Everything that is posted on social media (images, captions, hashtags, videos, gifs,…)is content. Everything posted on your website pages as well as blog posts is content. Ads, news articles, are all content.
If you are a website owner and want to create content; just look around you and observe what content is engaging. Observe the distance of the device from the person. Yes. The smaller the device the more engaged the person is.
So should an accountant have video content on his website? Yes. Serious people; business owners, lawyers, CEOs, all watch videos.
A bride to be is obsessed with her wedding. But she also needs to lose weight. A building contractor needs to figure out how to maximise the granite stone slab for his client’s kitchen. He also needs to communicate better with his teenage son.
What does content for your website have to do with the examples of the building contractor and the bride to be? Most website owners ignore the fact that their perfect buyer persona is a complete human being.
The content on your website needs to connect with one or two aspects of your buyer persona. Below I share briefly the 4 Pillars of Content Marketing.
Your website and social sites should satisfy these content elements.
While everyone is avoiding creating and uploading content you could work on improving your content and who it connects to.
Don’t wait for your accountant to walk out on you ’cause he knows by the looks of your books you will soon not be able to pay him. You’ve already invested in a website. Or is it a written off expense? Supercharge your content marketing strategy. Convert visitors into leads and eventually into customers. Call me to materialize higher conversion numbers. In the not too distant future you would hear the sweet words from your accountant approving your next major investment.
Selling from your website and constantly saying on every content that you put on the web…”Buy From ME!” (please?) only chases people away.
LightSources is one of the world’s leading manufacturers of UVC, specialty fluorescent and sign lamps of all kinds. Based in Orange, Connecticut, they serve both large and small OEMs with custom lamps designed and engineered for a large range of applications. Starting in 2014, LightSources engaged WSI to optimize their existing Drupal website for 35 keywords.
Over the last 2 years, LightSources’ engagement with WSI has expanded, including a new WordPress web site, and additional sections of optimized pages for UV air treatment systems, and ballast water treatment systems applications.
These new application areas are part of LightSources ongoing strategy of assisting OEMs in creating new products where the demand is increasing. For example, there is a growing need among manufactures for enhanced treatment of exhaust gas emissions. In China, manufacturers and even restaurants are coming under increasing regulatory pressure to clean up air emissions. To that end, WSI created a new section of optimized pages for these new opportunities as follows:
Another area of increasing demand driven by regulation is ballast water treatment. The MEPC (Marine Environment Protection Committee), a subsidiary group of the IMO (International Maritime Organization) is globally enforcing new standards for ballast water treatment systems for ships effective September 8, 2017. The current standard, referred to as the Ballast Water Management Convention, was adopted in 2004 following initiatives by the IMO to establish procedures and standards for managing and controlling ballast water for ships. As the new regulations come into effect demand for products using LightSources UVC lamps is set to increase. In order to capitalize on that demand, WSI created the following set of pages:
With the combined strength of LightSources in the U.S. and LightTech in Europe, LightSources is the global leader in the germicidal lamp industry. In addition to their high-quality standard lamps, they also custom design products for OEMs of any size that meet almost any need. Contact LightSources to learn more.
Increasingly, search engines are doing a good job of delivering trustworthy, relevant results when people search for information. Which is good news for consumers, and also good news for businesses trying to attract more search traffic – because the following best practice SEO strategies really haven’t changed, and are still highly effective.
Choosing the right keywords is still a critical part of any SEO strategy – as it puts the right foundation in place to build upon.
Studying and learning from competitors who are ahead of you in search results can give a clearer picture of the effort required to match or overtake them.
The primary goal of onsite optimization techniques is to help the search engines easily understand what your website is about, so they can categorize it correctly.
A major SEO factor is the strength of your domain – meaning the number and quality of websites, blogs, social media portals and directories that link back to your site.
Consistently creating high-quality content is still by far the best way to rank well in search engines results, with the emphasis being on quality over quantity.
The amount of social signals associated with your content is an indicator of how valuable your content is to your users, and a reflection of your industry authority.
Measuring progress is also critical to a successful search strategy, as detailed reporting allows you to make informed decisions before making improvements.
An adaptable approach to Search Engine Optimization – what we call AdaptiveSEO™ – will mean you can apply the appropriate search marketing strategies to reach more customers and increase sales.
If you want to discover how AdaptiveSEO™ can work for your business, get in touch with your local WSI Digital Marketing Consultant Bernadette.