WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing strategy as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com
Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing company who also had experience with the unique needs of both franchisees and franchisors.
Bill Scavone testifies:
“In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond.”
The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing program, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert digital marketing program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:
Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.
Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other digital marketing agencies do. For those looking to see what a truly personalized digital marketing solution looks like, why not give WSI a call today?
This press release was originally published at http://www.wsinetmarketing.com/weichert-real-estate-franchise/
The One Thing That works and you only need to update once every 6 months is the sections in your Page. Who you are. Why. How. What you do. What you sell. Most importantly. Why your fan is better off buying from you and not the competition.
Here are some quick points on Why all that hustle comes to naught on Social Media Sites
Viral Posting – Even if you do get great engagement; going for the viral post that has great engagement is exhausting. Viral posts gets you in first place today in your niche. But if you miss it tomorrow, you’re lost in a blackhole of content most viewers set their thrusters against. Viewers and facebookers are becoming more and more immune to “great” viral posts. In other words it’s getting harder to please them.
Platform Updates – UGH! now I gotta learn all the differences or even take another course on how to use LinkedIn to have a strong Profile! If the platform decides to update cause they want to capture better data, earn more from their users, step up their value proposition…Your business is screwed. Ignore how they want you to use their platform and you’re left by the wayside.
It’s amazing how many business owners I talk to and they still think that when they post on social media its gotta be about their business and their product. They say, “For people to know about me I have to post about me on Facebook” It’s like the lawyer turn politician. Before he was your friend (he needed your business) now that he got your vote; he’s too busy for you. Posting. Posting. and Posting about your business is telling your visitor. Listen to me. What I’m saying is important.
Social Media is FREE – but at a very hidden, very volatile expense. Your Time. Here is where the Hustle really kills you. You post and post. and you pay no attention to optimising your profile. All your great content is lost in weeks of content. Don’t get busy at work and miss the update from Social Media gurus who post about what you need to back up on your social site because they’re launching a new platform. LinkedIn just recently updated their platform and the Free version just lost a lot of priviledges. Did you download your contact list? Oh well.
Tip on running a promo. Create an event. Talk about the benefits of the promo from several angles over the next few days or weeks during the promotion. Don’t post the same graphic again and again. And again.
5 years of a great highly engaged fan page. You’re working hard in your business. Then one day you happen to be driving through a different neighbourhood and you see your competition opening a new location. 3 Days of detective work tells you that it’s their 3rd branch. They have a Facebook Page. They have less fans than you. But wait! most of their posts click through to a website…:(
Social Sites Love your hustle but they don’t care about your business. Use Social Sites to drive your fans to a website; your one pixel in cyberspace where you are King (or Queen) of your destiny (and keyword)
image from cmswire.com
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P.S. Get your viewers to gladly give you their contact info so you could sell to them one on one on your Website. Sign up for a Website and get a professional fb Banner free. Limited time offer.
Turning Website Visitors into Leads, and Leads into New Customers
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads, and then your new leads into paying customers.
Here are 5 best practice guidelines to get marketing automation working for your business.
Before you can start creating your emails, autoresponders, workflow messages and landing pages, you need to know your audience. Create buyer personas to help you understand how to produce content that addresses your customer’s specific needs and challenges.
Your marketing automation campaigns should be aligned to your sales processes. Recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
Delivering the right message that appeals to your target audience, will not only drive an engaging marketing automation process, it will also qualify your leads from the start. So be creative, be informative and be focussed.
Effective marketing automation campaigns will feature a multi-channel approach – with touch points including dynamic website content, email, social media, re-targeting, and interaction from your sales team.
The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving your workflows will increase your overall competitive advantage.
In addition to increasing leads, marketing automation systems can help increase cross sales and upsells, and improve customer care processes, turning your customers into active fans who will be ready to recommend you.
If you would like help getting started with marketing automation, or improving your current campaigns, get in touch with your local WSI Digital Marketing Consultant today.
Tools What tools would best suit my business to help me reduce costs, increase lead generation, satisfy customers and keep them loyal, AND keep my accountant happy; and of course the banks and last but not least,my spouse.
What tools would help me determine what my website visitors are looking for? To get to know your customer and to be where they are searching you need to use the right keywords in your content marketing that will rank your article on the first page when your ideal customer searches for a product or service that you sell. Keywords that help viewers see your content as a solution increases conversion, makes the viewer self-identify with your online brand, and ultimately reduces online customer acquisition and increases lead generation conversions. You will bask in the sunlight after all the lead generation work helps your sales soar. FREE Tool: adwords.google.com/KeywordPlanner
Learn to write eye-catching titles. Titles, and relevant content determine conversions. People in search mode scan content. Your must prove relevancy in the title of your content. Give your customers what they want. So you’ll want to keep researching keywords and discover the next big fish pond of customers that your competition does not know about.
Keyword Research Tools The biggest online marketing challenge of small business enterprise is missing what your customers are searching. You know your information well. You are the authority in your field. So why is your competition running away with a bigger market share than you? You want your website visitors to know that you have the answer? Great. Here’s a simple solution; you must show up on first page whenever your customers are searching for the product or services you sell. How do you know to show up? All you gotta do is know what keywords your prospect is looking for and give them the content with the perfect title.
Your Consistent Inbound Marketing Strategy Let’s face it. The consistency challenge of online marketing kills the ability to achieve a successful inbound online marketing campaign. Why? Because we want results now. Growing anything online and breaking through the advertising noise comes after people continue to see you frequently. So you must show up often. Blog frequently at least twice per week. Guest blogging on magazines and newspapers. Post your content on social sites at least once per day. Most important of all, attend physical networking events. The diagram below is a visual mix of a basic online marketing campaign.
Build a strong inbound online marketing campaign to overcome all challenges. Create your online marketing in the outfield and point them all to your website.
Email marketing is never dead. People still open their emails.
Facebook marketing with Mark Zuckerberg. Businesses are making money on Facebook. If you’re not. You need to take a course and stop figuring it out the free way.
Pinterest and Instagram is all about pictures and sharing experiences. Again if you haven’t been able to get traction here, give me a call and we can work out the best strategy for your business.
Twitter and LinkedIn success is a combination of who your connections are and what you post. Frequency is vital.
Video Marketing. There are so many ways to do video now, Animated, voice over text, slides,…Some companies that have big television ad budgets are now turning to YouTube and Facebook for more viewership.
Analytics is the reason online marketing challenges disappear. Analytics tells you quickly what’s working and what’s wasting your time and money.
I would like to stress that if you wish to overcome your challenges of online marketing for your small business today, you should pick one agency, one online marketing expert, and implement what they suggest. I would love that one marketing agency to be me; but it doesn’t have to be. I keep sharing my online marketing advice cause I want to help you reduce costs, increase your lead generation results, and obtain the market share you deserve with a simple, consistent, affordable online marketing strategy for your small business enterprise.
Have a great day!
from your: Results-oriented Digital Marketing Agency
The Day Video Marketing Was Born
Stats on YouTube views and uploads in Chp 8 of Digital Minds
Why Should You Use Video As A Social Media Strategy
1-YouTube is free
2-The next generation is on YouTube
3-You and your company can become celebrities in your niche in weeks
4-Viral is great, consistency is easier
5-All you need is a great way to marry entertainment and showcasing your product. Early e.g. are Blendtec and old spice.
3 Mistakes That Kill Your Success on YouTube As A Social Media Strategy
Create videos that talk about you and your product. People don’t see this as entertainment and they are on Social Media to be entertained.
The video is too long. The purpose of the video is not clear. The content is boring. You have 9 seconds to convince your viewer that he is on the right video. If its a product video <30 secs. If it’s an infomercial then ,3mins is recommended
You believe you must hire a camera crew to look professional. This makes the budget to produce huge so the likelihood of doing another video is next year. Consistency with purpose is the key to success with YouTube success