The One Thing That works and you only need to update once every 6 months is the sections in your Page. Who you are. Why. How. What you do. What you sell. Most importantly. Why your fan is better off buying from you and not the competition.
Here are some quick points on Why all that hustle comes to naught on Social Media Sites
Viral Posting – Even if you do get great engagement; going for the viral post that has great engagement is exhausting. Viral posts gets you in first place today in your niche. But if you miss it tomorrow, you’re lost in a blackhole of content most viewers set their thrusters against. Viewers and facebookers are becoming more and more immune to “great” viral posts. In other words it’s getting harder to please them.
Platform Updates – UGH! now I gotta learn all the differences or even take another course on how to use LinkedIn to have a strong Profile! If the platform decides to update cause they want to capture better data, earn more from their users, step up their value proposition…Your business is screwed. Ignore how they want you to use their platform and you’re left by the wayside.
It’s amazing how many business owners I talk to and they still think that when they post on social media its gotta be about their business and their product. They say, “For people to know about me I have to post about me on Facebook” It’s like the lawyer turn politician. Before he was your friend (he needed your business) now that he got your vote; he’s too busy for you. Posting. Posting. and Posting about your business is telling your visitor. Listen to me. What I’m saying is important.
Social Media is FREE – but at a very hidden, very volatile expense. Your Time. Here is where the Hustle really kills you. You post and post. and you pay no attention to optimising your profile. All your great content is lost in weeks of content. Don’t get busy at work and miss the update from Social Media gurus who post about what you need to back up on your social site because they’re launching a new platform. LinkedIn just recently updated their platform and the Free version just lost a lot of priviledges. Did you download your contact list? Oh well.
Tip on running a promo. Create an event. Talk about the benefits of the promo from several angles over the next few days or weeks during the promotion. Don’t post the same graphic again and again. And again.
5 years of a great highly engaged fan page. You’re working hard in your business. Then one day you happen to be driving through a different neighbourhood and you see your competition opening a new location. 3 Days of detective work tells you that it’s their 3rd branch. They have a Facebook Page. They have less fans than you. But wait! most of their posts click through to a website…:(
Social Sites Love your hustle but they don’t care about your business. Use Social Sites to drive your fans to a website; your one pixel in cyberspace where you are King (or Queen) of your destiny (and keyword)
image from cmswire.com
Liked what you read?
Share it by clicking the buttons below.
P.S. Get your viewers to gladly give you their contact info so you could sell to them one on one on your Website. Sign up for a Website and get a professional fb Banner free. Limited time offer.
Turning Website Visitors into Leads, and Leads into New Customers
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads, and then your new leads into paying customers.
Here are 5 best practice guidelines to get marketing automation working for your business.
Before you can start creating your emails, autoresponders, workflow messages and landing pages, you need to know your audience. Create buyer personas to help you understand how to produce content that addresses your customer’s specific needs and challenges.
Your marketing automation campaigns should be aligned to your sales processes. Recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
Delivering the right message that appeals to your target audience, will not only drive an engaging marketing automation process, it will also qualify your leads from the start. So be creative, be informative and be focussed.
Effective marketing automation campaigns will feature a multi-channel approach – with touch points including dynamic website content, email, social media, re-targeting, and interaction from your sales team.
The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving your workflows will increase your overall competitive advantage.
In addition to increasing leads, marketing automation systems can help increase cross sales and upsells, and improve customer care processes, turning your customers into active fans who will be ready to recommend you.
If you would like help getting started with marketing automation, or improving your current campaigns, get in touch with your local WSI Digital Marketing Consultant today.
Tools What tools would best suit my business to help me reduce costs, increase lead generation, satisfy customers and keep them loyal, AND keep my accountant happy; and of course the banks and last but not least,my spouse.
What tools would help me determine what my website visitors are looking for? To get to know your customer and to be where they are searching you need to use the right keywords in your content marketing that will rank your article on the first page when your ideal customer searches for a product or service that you sell. Keywords that help viewers see your content as a solution increases conversion, makes the viewer self-identify with your online brand, and ultimately reduces online customer acquisition and increases lead generation conversions. You will bask in the sunlight after all the lead generation work helps your sales soar. FREE Tool: adwords.google.com/KeywordPlanner
Learn to write eye-catching titles. Titles, and relevant content determine conversions. People in search mode scan content. Your must prove relevancy in the title of your content. Give your customers what they want. So you’ll want to keep researching keywords and discover the next big fish pond of customers that your competition does not know about.
Keyword Research Tools The biggest online marketing challenge of small business enterprise is missing what your customers are searching. You know your information well. You are the authority in your field. So why is your competition running away with a bigger market share than you? You want your website visitors to know that you have the answer? Great. Here’s a simple solution; you must show up on first page whenever your customers are searching for the product or services you sell. How do you know to show up? All you gotta do is know what keywords your prospect is looking for and give them the content with the perfect title.
Your Consistent Inbound Marketing Strategy Let’s face it. The consistency challenge of online marketing kills the ability to achieve a successful inbound online marketing campaign. Why? Because we want results now. Growing anything online and breaking through the advertising noise comes after people continue to see you frequently. So you must show up often. Blog frequently at least twice per week. Guest blogging on magazines and newspapers. Post your content on social sites at least once per day. Most important of all, attend physical networking events. The diagram below is a visual mix of a basic online marketing campaign.
Build a strong inbound online marketing campaign to overcome all challenges. Create your online marketing in the outfield and point them all to your website.
Email marketing is never dead. People still open their emails.
Facebook marketing with Mark Zuckerberg. Businesses are making money on Facebook. If you’re not. You need to take a course and stop figuring it out the free way.
Pinterest and Instagram is all about pictures and sharing experiences. Again if you haven’t been able to get traction here, give me a call and we can work out the best strategy for your business.
Twitter and LinkedIn success is a combination of who your connections are and what you post. Frequency is vital.
Video Marketing. There are so many ways to do video now, Animated, voice over text, slides,…Some companies that have big television ad budgets are now turning to YouTube and Facebook for more viewership.
Analytics is the reason online marketing challenges disappear. Analytics tells you quickly what’s working and what’s wasting your time and money.
I would like to stress that if you wish to overcome your challenges of online marketing for your small business today, you should pick one agency, one online marketing expert, and implement what they suggest. I would love that one marketing agency to be me; but it doesn’t have to be. I keep sharing my online marketing advice cause I want to help you reduce costs, increase your lead generation results, and obtain the market share you deserve with a simple, consistent, affordable online marketing strategy for your small business enterprise.
Have a great day!
from your: Results-oriented Digital Marketing Agency
The Day Video Marketing Was Born
Stats on YouTube views and uploads in Chp 8 of Digital Minds
Why Should You Use Video As A Social Media Strategy
1-YouTube is free
2-The next generation is on YouTube
3-You and your company can become celebrities in your niche in weeks
4-Viral is great, consistency is easier
5-All you need is a great way to marry entertainment and showcasing your product. Early e.g. are Blendtec and old spice.
3 Mistakes That Kill Your Success on YouTube As A Social Media Strategy
Create videos that talk about you and your product. People don’t see this as entertainment and they are on Social Media to be entertained.
The video is too long. The purpose of the video is not clear. The content is boring. You have 9 seconds to convince your viewer that he is on the right video. If its a product video <30 secs. If it’s an infomercial then ,3mins is recommended
You believe you must hire a camera crew to look professional. This makes the budget to produce huge so the likelihood of doing another video is next year. Consistency with purpose is the key to success with YouTube success
is engaging with what consumers and prospects are saying about your brand. The ball is in the court of the consumer. Reviews are vital to your brand reputation. Consumers are no longer absorbing without questioning what you say about yourself and your products and services.
The consumer-brand relationship has changed for good, and companies need to realize people can get all the information they need on products and services from neutral sources.
Why should you or your company take a more modern approach to customer service?
How To Unite Your Brand With Social Relationship Management?
Watch the short video for a #MarketingTip you can implement today and impact your Social Media Channels engagement.
Brand Awareness is you creating your online brand. What image do people have of you. When they hear the name of your company; what do they think of. This image comes about because you have put banners, posts, newspaper and television ads. Brand Awareness is you telling your customer how to see you.
If you are still not convinced that consumers are in control then you definitely need to read the white paper Thanks for reading, Hope you learn great insights and you become a better marketer. When you are ready for systems and tools that leverage your marketing time so you could focus on your business you can give me a call for a 1 hour Free Consultation.
Feel Free To Connect with me if you have a question.
Be Awesome with your Social Media Brand Management Strategy.