Turning Website Visitors into Leads, and Leads into New Customers
Successfully delivering appropriate messages helps you to lead customers step-by-step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads, and then your new leads into paying customers.
Here are 5 best practice guidelines to get marketing automation working for your business.
Before you can start creating your emails, autoresponders, workflow messages and landing pages, you need to know your audience. Create buyer personas to help you understand how to produce content that addresses your customer’s specific needs and challenges.
Your marketing automation campaigns should be aligned to your sales processes. Recording every point of engagement to an online CRM will provide detailed customer profiles for your sales team to successfully nurture leads through their buying cycle.
Delivering the right message that appeals to your target audience, will not only drive an engaging marketing automation process, it will also qualify your leads from the start. So be creative, be informative and be focussed.
Effective marketing automation campaigns will feature a multi-channel approach – with touch points including dynamic website content, email, social media, re-targeting, and interaction from your sales team.
The beauty of digital marketing is that it provides a constant flow of data to assist you in optimizing campaign results. A consistent program of monitoring and improving your workflows will increase your overall competitive advantage.
In addition to increasing leads, marketing automation systems can help increase cross sales and upsells, and improve customer care processes, turning your customers into active fans who will be ready to recommend you.
If you would like help getting started with marketing automation, or improving your current campaigns, get in touch with your local WSI Digital Marketing Consultant today.
is engaging with what consumers and prospects are saying about your brand. The ball is in the court of the consumer. Reviews are vital to your brand reputation. Consumers are no longer absorbing without questioning what you say about yourself and your products and services.
The consumer-brand relationship has changed for good, and companies need to realize people can get all the information they need on products and services from neutral sources.
Why should you or your company take a more modern approach to customer service?
How To Unite Your Brand With Social Relationship Management?
Watch the short video for a #MarketingTip you can implement today and impact your Social Media Channels engagement.
Brand Awareness is you creating your online brand. What image do people have of you. When they hear the name of your company; what do they think of. This image comes about because you have put banners, posts, newspaper and television ads. Brand Awareness is you telling your customer how to see you.
If you are still not convinced that consumers are in control then you definitely need to read the white paper Thanks for reading, Hope you learn great insights and you become a better marketer. When you are ready for systems and tools that leverage your marketing time so you could focus on your business you can give me a call for a 1 hour Free Consultation.
Feel Free To Connect with me if you have a question.
Be Awesome with your Social Media Brand Management Strategy.
Social Media is the public version of yourself. You could post lots of inspiration and share great pics and thoughts. You will have a very professional image. BUT! How do you Listen?
When someone comments on your post have a conversation with them. Don’t just reply with come to my website and see what I have. That’ll be like telling your customer who walks into your store “This is what you want and the cash register is over here.”
Nurture your social media pals. Ask questions about them? Ask them how they found you? Ask them to message you if they have a particular question that you may be able to help them with. Comment on their profile.
Don’t be too quick to give solutions if they have not said something that would hint at what they are looking for. Do you like when the store attendant follows you around when you are browsing? Checking your social site once per day minimum and responding to comments is like having your eyes on the floor to see who raises their hands.
Social Media is like normal life. Comments should encourage more conversation.
As a child did you enjoy the lectures? As an intern on the job did you enjoy being constantly speeches out? Your posts on Social Media Sites should entice your visitors to want to say something.
The culture of the company will dictate what posts you should use to entice visitors to comment and share. Likes count for very little in terms of engagement. You get more scores from the Social Media Sites for Comments and Shares. If you want more information on what you should post put your name and email in the contact us button and leave a question to that effect and I’ll send you over an article and much more.
Don’t let your Social Media Site be like a Lecture Hall or a Billboard. Let your visitors shine.
I’ve seen many pages repeat the same picture. Know what that says? I spent money on this graphics and Dog Gone It I am going to get the most out of it! So plaster it all over my social media sites!
If you have an event or a seminar you may get away with the same post repeated. But overtime you repeat something has to change. Change the copy. Change the call to action. Add more copy on the post, make it longer. You get my drift?
I was attending a live Brendon Burchard Course and he said you can repeat your content. But do it differently and in different places. Always bringing people back to your core business location. And that’s what your website is for. All your information and what you sell should be on your website.
Your Social Media Sites is to tease people to come to your website.
Here is a Tutorial I did on How To Listen to your Fans. Sure would like your comments below.
I believe that your business is unique and you do have information other than pics of your products that you can display. Please make your Social Media Sites fun; even if you are an Wealth Management Company.
Want to know how to stop making your kids tune out? Simply let stories do the teaching and you’ll never catch yourself repeat repeat Same ole Same ole. If you have no more stories you can call me and burrow mine.
The Nova sub-committee of the Trinidad and Tobago Chamber of Commerce can help you with your marketing. We have a workshop called Marketing 101. Check out our site http://NovaSME.com for more information.
The Biggest Tip To Improving Your Listening Skills On Social Media is to let your fans, followers, and connections Know That They Are The Best
I look forward to reading your comments and meeting you someday soon.