Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters.
A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms.
His articles have been published in The Culpepper Letter, Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.
The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog.
There was much duplicate content on these web properties and a strategy for content marketing, link building and driving website traffic was lacking.
WSI’s digital marketing solution:
– Rebuild the 70-page website into a NEW responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings.
– Redirect the 12 page responsive website to the new website, preserving the links.
– Duplicate content was cleaned up.
– Next, perform comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website.
The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer.
– Employ advanced on-page optimization techniques. The pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program.
The off-page SEO program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.
This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/
AZ Dog Sports is known for being the premier indoor dog sports and dog training facility in the Scottsdale/ Phoenix area. They are an APDT affiliated facility which is staffed by certified dog trainers. They master the philosophy of positive training methods. They offer over 65 dog training classes per week being, as well as services such as Dog Board & Train, Dog Walking services, in home Pet sitting and a Dog Training Academy. The academy program trains people who are interested in learning how to become a dog trainer. AZ Dog Sports has just about everything for the dog lover!
AZ Dog Sports is not only competing with dog industry websites and big chains for many of their services, but also they compete with individual providers working out of their homes, as well as online training academies. This makes the local digital presence essential for their success to fill all 65 classes!
They came to eSpark Marketing with two specific goals for their online presence
Upon examination of their website and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person interested in learning how to become a dog trainer or improve their dog training skills for an occupation or hobby within the dog industry.
Afterwards, we remapped the website, rewrote content, conducted on-page SEO optimization and off-page SEO optimization. All with the aim to achieve more qualified traffic and thus increase conversions. Then came the increase in clients! Besides search engine optimization, our plan also included social media ad campaigns, social media in-house training and improved analytics reporting.
That new innovative marketing took off! In the first year of business for the AZ Dog Smart Academy (newly expanded name), the marketing brought in dozens of new students and introduced a whole new generation of certified dog professionals to the valley of the sun! If you’d like more information about AZ Dog Sports or AZ Dog Smart Academy, please follow our blogs on Blogger, Tumblr, WordPress or Weebly.
This blog originally appeared on http://www.esparkmarketing.com/esparkmarketing-has-gone-to-the-dogs/
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Increasingly, search engines are doing a good job of delivering trustworthy, relevant results when people search for information. Which is good news for consumers, and also good news for businesses trying to attract more search traffic – because the following best practice SEO strategies really haven’t changed, and are still highly effective.
Choosing the right keywords is still a critical part of any SEO strategy – as it puts the right foundation in place to build upon.
Studying and learning from competitors who are ahead of you in search results can give a clearer picture of the effort required to match or overtake them.
The primary goal of onsite optimization techniques is to help the search engines easily understand what your website is about, so they can categorize it correctly.
A major SEO factor is the strength of your domain – meaning the number and quality of websites, blogs, social media portals and directories that link back to your site.
Consistently creating high-quality content is still by far the best way to rank well in search engines results, with the emphasis being on quality over quantity.
The amount of social signals associated with your content is an indicator of how valuable your content is to your users, and a reflection of your industry authority.
Measuring progress is also critical to a successful search strategy, as detailed reporting allows you to make informed decisions before making improvements.
An adaptable approach to Search Engine Optimization – what we call AdaptiveSEO™ – will mean you can apply the appropriate search marketing strategies to reach more customers and increase sales.
If you want to discover how AdaptiveSEO™ can work for your business, get in touch with your local WSI Digital Marketing Consultant Bernadette.
WSI Digital Marketing has recently launched SEO efforts for MorningStar Assisted Living and Memory Care of Boulder, part of the MorningStar network of over 20 senior living communities located in the Western US.
Previously, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings, Jordan and Bear Creek locations and all are showing excellent SEO results. Based on these results, MorningStar has been continuously expanding its engagement with WSI, and is likely to do so in the future as well.
The latest community to benefit from WSI’s SEO services is MorningStar of Boulder which, of course, is located in Boulder Colorado, just North of Denver.
For the on-page optimization, we focused on 2 pages on the MorningStar site. Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities. You can see the pages optimized for the Boulder community here:
With the SEO optimized pages now up on the site the off page optimization is beginning. Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.
Each month of the SEO implementation will be monitored and carefully tracked along with the other communities. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.
We fully expect to see the same results for Boulder that we are seeing at the other eight MorningStar communities.
Call today if you wish to know how SEO can help your website attract more leads and sales to grow your business and increase profits.
This post originally appeared at: http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-ninth-community-to-seo-project-for-morningstar
WSI Digital Marketing has recently launched new SEO services for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is a Chicago area expert in residential flood control systems. They are featured on “Ask This Old House” for their patented Double Guard Flood Control Valve and workmanship.
Parks’ Plumbing and Sewer, Inc. offers complete flood control systems in Chicago and in many of its’ northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing prides themselves on improving every part of their services to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.
Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.
Parks’ Plumbing & Sewer, Inc. is pleased with WSI’s consulting work on their company’s website. Other WSI SEO services are: on-page optimization, including copy writing. The SEO implementation package they chose builds out new pages (content marketing). On-page SEO services alone is already generating more organic searches to the site than ever before.
Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing content marketing strategy. These high-quality content/blog posts will be syndicated to Google +, Tumblr, WordPress, Weebly and Blogger and together these efforts will drive their website to better search rankings.
This post originally appeared on: http://www.onlinewsimarketing.com/wsi-selected-parks-plumbing-sewer-inc-seo-services/