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Mobile Website Design Solutions
Can you remember the last time you visited a website and your tapping finger was too big for the button? Or the text was too small and you had to move left to right in order to read the whole line? How did it make you feel? How long did you stay?
User Experience (UX) and designing for mobile is an extremely important aspect of digital marketing and therefore web design is no longer a one-size-fits-all proposition. The reason is simple: consumers are viewing your content on desktops, laptops, tablets, smartphones and even TVs? A responsive web design ensures that your potential customers have a memorable experience interacting with your brand while finding the answers to support their next decision.
Make It Easy to Convert Customers Anywhere
Great UX (User eXperience) design caters for the opportunity that in today’s world more people conduct searches from their mobile devices. Design your website for specific devices and you will increase conversion rates. Users will easily complete tasks or interact better with your mobile/responsive website. As businesses and marketers, we need to ensure that our content not only looks good and resonates, but is also appropriate for the device.
What does this mean?
Simple. A visitor to your website who is on their desktop will quicker read your content. That same visitor who is later on their smartphone or tablet will have a better Ux if your content were in video format or bullet points.
To illustrate such a scenario…WSI’s founder, at a Google conference, demonstrated context and UX using a plumbing example. Device and time of content delivery cues what the visitor sees.
If someone is searching for a plumber on their phone at 11:00pm at night, we can assume that they have an emergency and need to speak with a plumber now! Knowing this information allows us to design a context-aware website to quickly address the emergency situation – addressing the visitor’s intent.
In their continued effort to improve user experience and search relevance, Google implemented an algorithm update in 2015 that penalizes websites that are not mobile friendly designed. Although this may appear to be a little Draconian, it’s actually a good thing for businesses in general.
With Smartphone usage surpassing desktop and laptop, it makes sense that your design pleases your potential customer on their preferred device. If in doubt, find an iPhone user and ask them to swap phones.
There are many ways a responsive website improves Ux and satisfies context of a visitor’s intent. Click the Learn More button below to contact me.
Mobile optimized websites cater for how your customers are browsing the internet.