• Menu
  • Search
  • Language

Mobile Website Design Solutions

Can you remember the last time you visited a website and your tapping finger was too big for the button? Or the text was too small and you had to move left to right in order to read the whole line? How did it make you feel? How long did you stay?

User Experience (UX) and designing for mobile browsers and shoppers is an absolute must in being digitally optimised. Consumers are viewing your content on desktops, laptops, tablets, smartphones and even TVs? A responsive web design automatically resizes your site for the device they (the consumer) is using.

Responsive website design caters for mobile browsers and desktop browsers. The expert web design software ensures the browser is shown the necessary buttons and pages to move them as quickly and easily as possible to the outcome you want. Most times website owners want the visitor to fill a form which is sent to them via email. Visitors are free to call the office. The best result most website owners want is to complete the sale on the website.  Here is a simple image to help you understand how viewers of your website will see your website on their device.

Responsive Web Design

Make It Easy to Convert Customers Anywhere

Great UX (User eXperience) design caters for the opportunity for more people to easily conduct their searches from their mobile devices. Design your website for tablets and/or smartphones, for desktop and/or SmartTV and you will increase your conversion rates. Make the browsing smooth and with no frustrations, and not too many tasks, Users just want to complete the tasks at hand and move on with their day. As a promoter of your brand we  ensure that our responsive website design not only looks good and resonates with your buyers, but it is designed for the optimal sales.

What does this mean?

Simple. A visitor to your website who is on their desktop will quicker read your content. That same visitor who is later on their smartphone or tablet will have a better Ux if your content were in video format or bullet points.

To illustrate such a scenario…WSI’s founder, at a Google conference, demonstrated context and UX using a plumbing example. Device and time of content delivery cues what the visitor sees.

If someone is searching for a plumber on their phone at 11:00pm at night, we can assume that they have an emergency and need to speak with a plumber now! Knowing this information allows us to design a context-aware website to quickly address the emergency situation – addressing the visitor’s intent.

In their continued effort to improve user experience and search relevance, Google implemented an algorithm update in 2015 that penalizes websites that are not mobile friendly designed. Although this may appear to be a little Draconian, it’s actually a good thing for businesses in general.

With Smartphone usage surpassing desktop and laptop, it makes sense that your design pleases your potential customer on their preferred device. If in doubt, find an iPhone user and ask them to swap phones.

There are many ways a responsive website improves Ux and satisfies context of a visitor’s intent. Click the Learn More button below to contact me.

Need help building a Responsive Website?

Get in touch with WSI and learn more about how we can help you.

Mobile Marketing on a Responsive Website

It is time for you to take a mobile-first approach to marketing. Why? Because Google said so in 2015.

Now you know why your website should have a responsive design. Let’s get into marketing your website.

In addition, to wisely following Google’s ‘advice’, there are other strategic reasons why you should market how people consume information and respond to your marketing triggers.

Mobile Marketing Strategy

How you market naturally depends on your product, industry and conversion objectives. Mobile browsers convert at a higher rate.

Mobile Marketing Strategy #1 – Consumers Behave Differently on Mobile

Intent. the intent to buy is higher on a mobile. They are ready to buy. Deep search starts on Desktop. Buy now or take action now search comes from mobile.

Social. They are browsing through their feed checking on status updates and looking for a laugh. Hence your video ad must be short and to the point. If you have buttons on your ad they should not be lost in the image or easily found in the expected locations. Don’t design your website buttons and layout to be unique. This strategy usually backfires on you with a low sales result. Your mobile layout design should be according to industry standards and what the consumer expects. If your intent is to interrupt them on social platforms then do so with the purpose of entertaining and branding. If they do click through to your website… roll out the red carpet and direct them to what they came for.

Mobile Marketing Strategy #2 – Google and Facebook have taken a mobile-first approach which provides unique opportunities for mobile websites. Their updates make it easier for you to capture your visitors information. Your marketing ROI will increase if you take the mobile-first design and marketing approach.

On a side note… it will be very difficult to find a platform that has the targeting capabilities of Facebook. Don’t forget to include Facebook in your strategy.

Finally, you can reach new audiences in new markets multiple times throughout your customer journey (see micro-moments) with a good mobile marketing strategy. This can be done very cost-effectively and efficiently using state-of-the-art marketing technology that any good agency will have access to.

Warning: take advantage of the low-cost investment opportunities in mobile marketing as today’s bargain prices.


Mobile websites designed for sales cater for how your customers browse the internet.