In the real estate business (a nice profitable segment) there is a sub segment where investors buy undervalued buildings, and if they know what they’re doing, they flip it in 6 months with a nice profit. Do 3-5 of these every month and life is great. You walk away with an easy mill in profit. 

The key to staying lucrative in this business is staying humble, and treating all levels of customers as if they were your wife. Become arrogant and your business shrivels. Be arrogant and your business disappears in lean seasons.

How to run your ads like this real estate sub-segment? Easy. Follow the concept. It’s in the numbers. You buy underpriced attention. Usually $.75 to $1.5 per click (eyeballs of your interested customers) Reel them in till they give you their name, email and phone number. 

3 FActors That Influence Profits In Your Ad Campaign

1. Attention – eyeballs of your prospects
2. Cost of that attention – cost per 1000 views
3. Profit per unit of that attention – revenue generated from that attn

You spend $50 USD per week to get 45 persons to click and check out your offer. Out of that 45 you get 15 persons to click to your website to check out your promotion (30% CTA.) one person buys your item. Hooray! Are you celebrating?

This is where most business owners make their biggest mistake. They don’t look at the numbers correctly. Celebrate that you got a sale. Someone bought. You enticed someone enough to bring them to a status of a checkout cart.

See the ad campaign as an asset. Not as a cost. Most business owners and accountants only look at the cost of acquisition of that one purchase. It cost $50 bucks and I lost 44 pairs of eyeballs. I beg instead to see your ad campaign as an asset to grow. It cost you $350 TTD to gain $1500(selling price of your item) In fact, once your item’s selling price is upwards of $700TTD you’re on the right path. 

I explained it more deeply in our webinar

We shared how to 

Remarket to the 44 non action-takers. They’ve already told you they are interested. 

They just need to receive more value from you and be assured that you know what you are talking about. The higher the ticket value (S.P.) the more assurance they need from you. 

All roads to wealth begin with ASSETS. Watch the webinar before we shut it behind closed doors.