Are you using Facebook for your business? If you’re not, you should be. Facebook has over 1 billion users worldwide. It’s an audience that is looking for information and content and is just waiting for you to reach out to them. It is an ideal form of social media for business to consumer businesses as it provides a direct link to a huge pool of potential customers. Starting with Facebook may seem daunting and confusing but read on for some tips to help you get started.
Define Your Objectives
Before even logging on to Facebook it is important to determine a clear set of goals. Why do you want to use Facebook for marketing? Do you want to increase sales, build awareness or become an expert in the field? Maybe it’s not just one of these but a mixture of a couple. Whatever your objectives, your posts need to adhere to what you’re trying to accomplish.
Build Your Fan Page
The next step is to set up the actual fan page for your business. To start, include all the basic information your customers will need. Make sure there is a link to your website, an overview of the company and the products and services provided. Don’t forget contact information like phone numbers, email addresses and addresses of your brick and mortar stores if you have them.
One thing to always remember when posting to your Facebook page, keep it simple. You will get much more interaction if your message is simple and short. Customers aren’t there to read a novel; they are looking for information and want it quickly. There are three types of posts: status updates, links and photos and videos. Incorporating all three of these will engage your audience and build your fan base. People are drawn more too visual than text, images and video will get the best results
What to Post
Once the page is set up and you’ve added all the pertinent information, it’s time to post. Facebook is ideal for giving your customers, and potential customers, a feeling of being included and letting them know how valuable they are to the business. One way to do that is to promote deals exclusively to Facebook users. Posts can include special deals and events at your website or physical stores. Ask readers’ questions or post a survey, it will provide valuable feedback. Speaking of feedback, post testimonials from other customers, nothing is as powerful as reviews from actual clients. Images or videos of people using the products are a great way to show them in action.
Use the Power of Facebook
Facebook is a powerful tool in your marketing arsenal. With a little effort you can boost your sales and build product awareness. Facebook allows your business to be creative and show a human side. Remember to keep your posts simple and engaging and post frequently.If you have questions about how to get started with Facebook, Contact Us, for you online marketing needs.